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While sales enablement is one of the top priorities for 37% of sales organizations (Hubspot, 2018), others are somewhat unfamiliar with the term. This article provides a simple definition and sheds more light on the topic through latest industry research by CSO Insights (2019). After reading this article you’ll have a clear understanding of what it is and why it is here to stay.
We at Showell take great pride in how easy it is to tailor presentations with our tool. "Why is it so important to tailor presentations for customers", one might ask. Well, you'll find the answer for that. And then you'll also learn 8 rules to tailor your presentations with Showell.
Today's B2B buyer's expect salespeople to be able to add value and insight. However only 20% of reps meet and exceed those expectations. Results are e.g. lost sales, increased costs, missed opportunities, upset customers and damaged reputation. Low performing sales is a big and costly problem for any business. Buyer-Seller gap is born when buyer's needs and seller's capabilities don't match.
Like in all sales, your solution has a list of benefits and outcomes that it will provide. Our list at Showell is rather long: longer than a traditional guide for crisp communications would recommend. The point here is not the list itself but the order of its emphasis. It has turned rapidly.
There are plenty of tools for web conferencing. Some are better than others when it comes to meeting your customer in a virtual setting. We have years of experience from hundreds of virtual sales meetings, and we've tested many different tools. Here are our top three picks.
“We don’t have enough pipeline”, “We need to close more deals”, “We’re not reaching the decision makers”,“We did product training, but nothing changed”, “Sales reps don’t spend enough time on actual selling” Sound familiar? We asked sales industry experts what, in their experience, are the most common challenges that sales organizations struggle with