For Acclaro, effective sales enablement comes down to two things: efficiency and consistency. With Showell, its teams can access the materials they need, follow up with relevant content, and deliver a consistent message worldwide.
Acclaro Medical develops laser-based medical technologies for aesthetic and surgical applications. The company is behind UltraClear®, the world’s first 2910 nm cold fiber laser. As a global company, Acclaro needs to equip its customer-facing teams with the information and tools to support consistent, effective conversations across markets.
In the video below, Kassandra Lepack, Chief Business Development Officer at Acclaro, explains how Showell supports that work—from the first prospect meeting to closing a deal.
"Showell has really helped our sales team to shorten the sales cycle.”
- Kassandra Lepack, Chief Business Development Officer, Acclaro Medical
At Acclaro, Showell supports more than the sales team. Clinical teams, marketing, and sales leadership also use the platform as part of the company’s sales enablement approach.
Presentations, ROI assets, clinical content, and marketing materials all play a role in helping prospects understand Acclaro’s offering. Showell gives teams access to these resources so they can choose what to present and what to share as an opportunity develops.
That support continues after the conversation. Following a meeting or a drop-by visit, representatives use Showell to follow up and make sure prospects have the right information to take the next step.
“I think the biggest success with Showell is really two things: it’s efficiency and consistency.”
- Kassandra Lepack, Chief Business Development Officer, Acclaro Medical
For a global company, effective selling also depends on what stays consistent across teams and markets.
Kassandra identifies consistency as one of Acclaro’s biggest successes with Showell. Teams worldwide have access to consistent messaging, tools, and marketing, clinical, and sales assets.
That shared foundation helps Acclaro speak one language across the organization while giving representatives the resources to support individual customer conversations.
Providing content is only part of the process. Acclaro also wants to understand whether that content is useful, and whether prospects actually open it.
Showell’s analytics help the team assess materials from several perspectives: the prospect, the customer, and the sales representatives who use them.
Those insights inform practical decisions. Should an asset be updated? Should it be retired? Does it help a prospect move forward with an opportunity?
By asking these questions, Acclaro can review its content based on how people use it and keep improving the resources available to its teams.
Kassandra highlights four ways Showell supports Acclaro’s sales organization:
Showell helps representatives work more efficiently from prospect meetings through to closing.
Showell gives teams access to the tools and assets they need to share with prospects
Showell supports common messaging and materials across the organization.
Helps teams understand engagement and decide what to update or retire.
For Acclaro, Showell has become an important part of how Acclaro's teams sell and communicate. And as their requirements develop, the platform continues to support them.
“Showell continues to evolve with our needs and what our team is asking for.”
- Kassandra Lepack, Chief Business Development Officer, Acclaro Medical
Help your sales teams find, present, and share the content that moves conversations forward.