Biolitec is a global leader in medical laser technology, serving hospitals and practices around the world. Known especially for innovations in minimally invasive laser applications, the company combines clinical excellence with cutting-edge engineering. Operating in both direct and distribution markets, Biolitec works with internal sales teams and a wide network of external partners.
When a new team member joined Biolitec, the state of content management was clear: everything lived in Dropbox — and everything was a mess.
"I was completely lost with all the information and all the crap in it. Nobody cleaned it up.”
- Carsten Buchmueller, Managing Director, International Sales & Marketing
There was no control, no structure, and no visibility into how content was being used by internal teams or external distributors. For a global sales organization like Biolitec, this created serious risks: outdated materials were still being shared, brand consistency was hard to maintain, and there was no way to know whether content was actually reaching the right people. With teams operating across countries and sales channels, Biolitec needed a reliable way to keep sales content accurate, accessible, and aligned with how people sell.
Biolitec adopted Showell as its centralized platform for sales content and communications. Instead of sending files back and forth with no oversight, the team now has a single, structured system to:
For Biolitec, Showell replaced scattered files and confusion with a structured, visible, and reliable system for managing sales content. Supporting both internal sales teams and global distributors is now simpler, faster, and more consistent.
"With Showell, I see what’s going on outside my little cosmos. I can recommend it with a 10.”
- Carsten Buchmueller, Managing Director, International Sales & Marketing
Showell is built for medical device companies that rely on field sales. It helps teams deliver accurate, approved, and compliant materials to healthcare professionals. With easy access to content, sellers can focus on educating buyers and driving clinical confidence.
The Showell app keeps sales materials available offline on desktop, tablet, and mobile devices. This is essential in hospital environments and remote locations where internet access may be restricted. Showell also ensures full control over what content is used in the field, helping maintain regulatory compliance and consistent messaging across teams and markets.
Book a demo with Showell today and see how it can support your sales teams.