Laborie is a leading medical technology company that has an extensive international dealer and distributor network. It is specialized in gastroenterology, urology & urogynecology, obstetrics, gynecology & neonatal health products. They desperately needed to find a better sales enablement tool that would match their specific needs and sales channels.
Laborie Upgraded Sales Enablement with Showell
When it came to aligning departments across their company, managing extensive distributors, and having powerful presentation tools on hand, Laborie turned to Showell to replace their existing sales enablement tool, Solofire.
Hear what Rachel Harmond, Laborie's Senior Director of Global Digital Marketing and Strategic Insights, and Maarten Burgers, Laborie's Digital Marketing Manager, had to say about how Showell improved workflows across the board.
The Problem: Keeping Global Dealer Network Up-to-date With the Latest Product Information
Laborie's main issue when they approached Showell was efficiently managing their large dealer network. It was particularly difficult to provide up-to-date information promptly to all distributors. Laborie had documents and files stored in various locations, making it challenging to keep track of updates.
Before choosing Showell, they had searched for a digital asset management (DAM) solution that would allow offline access to sales materials, but had not found a tool that met all their requirements. They were using a sales enablement tool called Solofire, but it also could only achieve a small part of what was needed.
Laborie Lacked Content Analytics Prior to Showell
Before Showell, Laborie had no form of analytics to track content. They had no indication if distributors even opened shared content, if it was helpful to prospects or if materials were shared with other users.
The Solution: One Central Sales Content Repository and Sales Content Analytics
Laborie replaced their outdated sales enablement tool with Showell, a modern and flexible platform that offers a central repository for all sales collateral and advanced features for managing, distributing, and tracking materials. These features proved especially useful during Laborie's rebrand, as Showell made it easy for the company to update its distribution partners with the new brand image and strategy.
"Showell is definitely the tool to align your teams. It's the one central location for the latest materials so that both internal and external people know that that's where they can go to find the information they need." - Rachel Harmond
With Showell, Laborie has centralized all up-to-date assets for the entire company and distributors to access freely. Showell is now their only database for all marketing and corporate-related materials.
Tracking the use of sales content
Also, thanks to Showell's sales content analytics, Laborie can also see how the content is being used, all data points, down to which specific users and departments are utilizing their content, and how it's being leveraged within sales and marketing.
"It's a powerful feature especially to get sales reps to use the tool so they can see the analytics behind the content they share, they normally would do with just Outlook." - Maarten Burgers
When it came to onboarding new employees and training, the Showell's Sales App usability proved effortless; from their experience, the Laborie team did not get a lot of questions about how to use the app.
"It's been a really useful tool to enable the sales team to deliver that interactive training to their customers without any issues or having to use the internet" - Rachel Harmond
The Best Features of Showell
Maarten feels that Showell's Presentation Designer is one of the best functions available, stating, "You can easily select pages from multiple files and formats and build it into one presentation. You can also draw and annotate in presentations which is quite useful when you're meeting with customers."
While Rachel feels that the accessible share functions added the most value, "The multiple ways to share materials…you can immediately see who has opened it and when they opened it. Also, Showell can be used on different devices, whenever wherever you are, you can access it, and it always tends to be quick, and navigation is intuitive."
A Company-Wide Sales Enablement Tool
Laborie embraces Showell company-wide, and it is now used by all their teams, not just sales. Not only does it create order through a spread-out network, but it's also made communicating with clients a lot more measured and effective. A platform that is intuitive and easy to integrate, Showell can be customized to optimize the platform according to your team's needs.