Top 13 Features To Know (and Love) About Showell

Let's be real here: updating, editing, and managing a wide range of sales materials, presentations, and proposals is no easy feat. Someone invests time and effort into creating compelling content, only to have it become difficult to find when you need it most. We know this resonates with some of you to some extent.

The good news is that Showell comes in to save the day to solve your sales content management chaos. It's a robust content library designed for customer-facing teams. Showell is sleek, professional, and easy to navigate. Best of all, it helps you present a professional and credible brand image.

But is there more to Showell than just a content repository tool? The answer is a resounding ‘yes’! In this post, we'll dive into not one but 13 of Showell's most-loved features. See what the hype is all about. *Drumroll, please!*

Here's a summary of the features:

13 Features You’ll Love About Showell

Showell as a sales enablement tool isn't just about organization (although it excels at that!). It's a powerful tool designed to help you, as a seller, journey through the sales process a lot easier.

Sales is hard enough, and with these most-loved Showell features, let us take care of streamlining workflows, fixing broken communication and aligning your teams better, and ultimately help you close deals faster.

1. Digital Sales Room

Perhaps the most loved feature: Digital Sales Room.

We all need to share some materials during sales, right? Showell's Digital Sales Room (DSR) is a powerful tool that simplifies the sales content sharing process and creates a personalized buyer experience.

As a salesperson, you’re probably familiar with this scenario: after a successful sales meeting, you're excited to send your prospect some follow-up materials to solidify their interest.

But then comes the familiar scramble: hunting down the latest brochures, crafting a presentation that incorporates them all, and attaching that hefty bundle (along with a product video, fingers crossed it doesn't push the email size limit) to an email. The whole process can be time-consuming and frustrating. You send it off, hoping your prospect receives everything, and then a nagging uncertainty lingers – did they even open anything?

Showell's Digital Sales Room (DSR) eliminates these hassles. It acts as your own secure, branded microsite, essentially a mini sales hub where you can curate and share personalized materials directly with potential customers.

“I can easily manage each client's material in one place. Adding and removing content as I see fit through the sales cycle.”

- Ben David (Sales Representative)

With DSR, you can also easily share all the relevant files with stakeholders and decision-makers. DSR centralizes everything in one location, ensuring everyone on the buying side has easy access to the latest information. Updates are a breeze – simply make the changes to your DSR and all collaborators see the newest version automatically.

With a single shareable link, you can provide them with anytime access to all the relevant sales content in one centralized location. No more email attachment chaos, no more worries about file size limitations. DSR streamlines your follow-up process and ensures your prospects have a smooth, engaging experience with your brand's information.

“It's awesome to be able to share easily especially bigger files, like videos, and to be able to see how those resonate with customers. Also DSR is much more visual to the end user than an email attachment.”

- Taru Takala (Head of Customer Success)

2. Showell Analytics

Sales content is only effective if it reaches the right people and resonates with them! Showell Analytics sheds light on both sides of the equation providing valuable insights into buyer engagement and seller activity.

By tracking how buyers interact with your shared content within the DSR, you gain a treasure trove of knowledge about their content consumption habits. You can see what pieces resonate with them at different stages of the sales cycle, allowing you to anticipate their needs and tailor your approach accordingly.

“Tracking engagement on the file(s) that I've shared is huge for me. I don't need to wonder whether my contact received and reviewed the file(s), because I can see that directly from the analytics.

But Showell Analytics doesn't stop at buyer engagement! It also sheds light on seller activity, revealing how your sales team utilizes content throughout the sales cycle. This provides valuable insights into which content pieces are most effective for different sales scenarios and which salespeople are leveraging sales materials most strategically.

What I find most valuable is the fact that I can also see who has viewed the file. Sometimes the shared material is relevant to stakeholders I'm initially unaware of - so being able to track the various people involved is a big plus.”

- Ville Kleemola (Head of Customer Experience)

The insights you gain from understanding these utilization patterns can help you identify areas for improvement, coach your team on optimal content usage, and ensure everyone is armed with the right resources to close deals effectively– the true essence of sales enablement!

3. My Presentation / Presentation Creator

We think that every seller should have the capability to easily create presentations on the go. Nobody has the time to sit down and create presentations from scratch every time they meet with a customer! Or worse, having to jump through multiple slides or presentations. Talk about choppy transitions!

This is where the Presentation Creator comes in handy. Sellers can easily mix and match relevant files into a custom presentation in just a matter of minutes.

“It allows me to collate specific materials tailored to my customer, and the conversation I intend to have, in just a few clicks.”

- Noah Greenwood (Global Account Executive)

This opens up a world of possibilities! Forget static PDFs - Presentation Creator lets you remix various slides and file types into one seamless presentation, taking the wow factor to another level.

Imagine delivering a cohesive and engaging narrative without spending hours on a single presentation. Flow seamlessly through your content, keeping your audience hooked. Effortlessly tailor presentations to specific customer needs, showcasing the most relevant content based on their industry, challenges, and interests.

Personalization becomes the norm, not the exception.

This ensures your message is delivered with clarity and impact. Impress your prospects with a visually stunning and interactive presentation that elevates your brand image.

“I like to create different presentations when I’m meeting with clients. I want to make it as personal and as relevant as possible for them. So I just pick and choose the slides that I need and combine those into one presentation.”

- Sami S. (CEO)

4. My Files

Sellers can store custom sales content in a dedicated "My Files" space. This is perfect for materials that don't fit neatly into Showell's general content structure, like training videos or business proposals. It essentially gives sellers their own filing system, allowing them to create dedicated folders for each customer.

Adding files to presentations and shares is also a breeze – simply grab them from "My Files" to ensure all the relevant content is included.

“I easily manage my customer and prospect materials, and the ability to add their logos to thumbnails to add a professional touch.”

- Ben D. (Account Executive)

With "My Files," sales content is organized and readily accessible, eliminating the risk of using outdated information or losing track of necessary materials scattered across devices.

5. Search

Say goodbye to wasted time scrolling through endless folders! Showell's AI powered search lets you quickly and easily locate the right materials in seconds.

This goes beyond simply matching words in file titles. You can search by file type, keyword tags and it also delves into the content itself, allowing you to find that specific document you vaguely remember, even if the title escapes you at the moment.

We know that feeling like when you need a proposal you drafted for a client, but the only detail you recall is a key statistic you included. With Showell's search, you can simply type in that statistic, and the relevant proposal will instantly appear amongst your results.

This comprehensive search functionality ensures you're always prepared with the most relevant materials, eliminating the stress of last-minute scrambling.

“It allows me to quickly navigate and find the materials I am looking to present. Also searching within the file's copy, not just title, makes things easier to locate, when I do not remember the actual file name.”

- Corbin W. (Account Executive)

6. Multi-media Support

This nifty feature lets you mix and match content of a wide range of file types. When it comes to buyer engagement, this feature is a game-changer.

Boring and static slides are a thing of the past! Sellers can combine videos, 3D experiences, and other multimedia elements in one unique presentation. You don’t have to jump to multiple windows and slides, helping you leave an engaging and memorable experience with your clients.

Don't just inform, captivate. Multi-media Support empowers you to craft presentations that resonate with your audience and leave a lasting impact.

7. Smart Sales Tools

In the same vein, Showell doesn't just stop at presentations – it empowers you to rev up your entire sales process with Smart Sales Tools. You can implement these interactive tools to extend Showell's capabilities, allowing you to embed lead capture forms, inspection reports, customer feedback surveys, and more directly into your presentations.

This can also shorten the sales cycle by letting customers take control! Integrating 3D product configurators and cost calculators allow them to design products and see pricing instantly. This streamlines the process, improves their experience, and ensures accurate quotes.

8. Kiosk Mode

Showell's Kiosk Mode, a hidden gem like an Easter egg, shines at events and trade shows. This feature transforms your device into a secure, auto-playing content display.

“I simply select the content I want to showcase, and auto-play takes care of the rest. It's perfect for presenting product catalogs in a captivating way, freeing me to connect with potential customers.”

- Sami S. (CEO)

Kiosk Mode empowers you to curate a selection of files and showcase key products or brand stories in a visually engaging way. Let Showell handle the flow with auto-play, which automatically transitions content to keep viewers engaged. This eliminates the need for manual presentations, allowing you to focus on interacting with potential customers.

"I really like the Kiosk Mode for shows and events. It allows a customer to navigate through a brochure or watch a video contained on the app, without being able to navigate out of the selected section within the app." 

- Henry M. (G2 Review)

9. Offline Mode

Ever find yourself facing a potential client without a reliable internet connection? No need to worry about connectivity! Showell's Offline Mode acts as your digital safety net.

"Since Showell works offline, I know that I can always access my data even when travelling abroad without internet access or at sites where no Wi-Fi is available."

- Sebastian J. (Beamex)

As long as you've kept your content library up-to-date within the app, that important presentation or key sales materials are always at your fingertips, regardless of internet connectivity. This means turning any unexpected downtime into a productive opportunity, and ensuring you're always prepared to deliver a winning presentation, even when the internet takes a vacation!

Showell Admin Features:

While the features we've explored empower your sales force, Showell doesn't forget the heroes behind the scenes – the admins! Here are some features that makes the process of content management and user access hassle-free for a smooth-running sales machine:

10. Edit Mode

Imagine a central hub where you can effortlessly organize all your sales content. Edit Mode is your command center! It allows you to revamp folder structures for optimal content flow, craft compelling descriptions for user clarity, set custom thumbnails to visually represent your folders, and control content visibility, ensuring the right content reaches the right people.

With a simple toggle, your changes instantly reflect within the workspace, making content management a breeze. 

"As a user and an admin, I love how easy it is to update and share materials to customers with Showell."

- Marja R. (Steripolar Finland)

11. Themes and Templates

Go beyond logos and colors! Showell lets you create a truly branded experience for your sales team and clients. These professional, mobile-friendly templates serve as a starting point for customization. You can also leverage ready-made Google or Microsoft templates.

“My favourite feature? Probably themes, as I’ve worked with them a lot and when the customers really use it well (choosing the right colors and images), it can look great!”

- Nana K. (Sales and Marketing Specialist)

The branding and themes feature not only makes your sales materials more attractive but also helps in building a consistent brand image across all client interactions.

Plus, because these themes are designed to be mobile-friendly, it ensures that your presentations look flawless whether viewed on a desktop, tablet, or smartphone. This flexibility means your salespeople can deliver polished, professional presentations anytime, anywhere, leaving a lasting impression on your clients.

12. Group Permissions

Just like you wouldn't give everyone a key to the vault, effective content management requires control over who sees what. Group Permissions empower you to tailor access to fit each user's needs.

Group users by teams, regions, or any other relevant category, then assign permissions accordingly. This ensures everyone has the information they need, while eliminating unnecessary clutter in their view.

For instance, your dealers might only need access to product catalogs and marketing materials, while your sales team requires additional resources like presentations and training documents. Group Permissions empower this level of granular control.

“You can limit access to different files per group, even on the front page!”

- Jonna K. (Customer Success Manager)

By equipping your admins with these features, Showell empowers them to organize content effectively, maintain brand consistency, and ensure secure access for your sales team. 

13. Branding+ Experience

Showell empowers you to customize multiple workspaces with your own branding or that of your dealers.

This includes custom colors and logos, ensuring a consistent visual identity across your workspaces. This is especially beneficial if you have different business units or company branches, as it allows you to maintain their distinct brand recognition and visual feel.

“Showell gives a lot of branding customization and the account appears as if it was built for you.”

- Sunit O. (Customer Success Manager)

The power of Showell's branding extends to the Digital Sales Room (DSR) as well.  Sellers can effortlessly choose the appropriate branding for their sales materials, eliminating the need to switch workspaces.  When clients open the DSR microsite, they'll experience a seamless, brand-aligned experience.

“The branding features gives a more customized feeling in DSR, allows salespeople to separate their brands

- Showwen F. (Sales Support Manager)

Just like love, sales can be a battlefield. You need the right tools to navigate the chaos, close deals faster, and leave your competition in the dust.

Showell isn't just another content repository – it's a comprehensive sales enablement powerhouse that equips you from start to finish. We've explored a mere twelve of Showell's most-loved features, but there's a treasure trove waiting to be discovered.

Showell has constantly evolved, not only to adapt to the needs of a modern salesperson, but also because of your important feedback and the love you've shown our product. Showell 10 is faster, easier, and even more intuitive, taking all the heavy lifting off your sellers' shoulders, leaving them free to focus on what they do best: selling.

Book a demo with us or try Showell Free, and watch as you grow to love these features yourself. 💙

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