What is a Sales Enablement?
TABLE OF CONTENTS
What is Sales Enablement?
It gives longer-term results
The underlying idea of sales enablement is to provide salespeople with the best possible technical readiness and the information and training to help them perform to the best of their ability. Simply, it offers a systematic way for you to achieve longer-term results.
It increases profitability
According to leading sales consultancy firm Miller Heiman Group, companies that implement sales enablement are, on average, 15% more profitable. The difference is significant and by itself justifies investing in and implementing a strong sales enablement application such as Showell.
It delivers your message
With B2B virtual selling and screen sharing becoming increasingly common, giving a good presentation online can still be challenging. If you are unable to see your customer or read their body language, professionally made and well-visualized presentations are even more important.
It's not a buzzword
Many businesses have already recognized this need. Today, sales enablement has become one of the top development priorities of sales organizations around the world. Don’t dismiss it as a short-lived trend, hollow buzzword or “just another” sales and marketing tool.
Sales Enablement Boosts Profitability
“Companies that implement sales enablement are, on average, 15% more profitable.”
Content Management is King
Armed and ready
By reading this, you’ve already shown that you want to improve the lives of your sales team. When armed with the right knowledge and supported by the best technology, they can better engage and influence customers by presenting and sharing the right content at the right time.
Relevant content to hand
Gartner, the world's leading research and advisory company, wrote that “providing relevant content makes buying decisions easier, faster and increases purchase probability by 2.8 times.” Here at Showell, this is just one reason why our sales enablement platform is centered around content.
Content that resonates
Whether a sales presentation, blog post, instructional video, or even a 3D model, content must be easily accessible and cover all the customer’s needs. To achieve this, a coherent content strategy must be created and then supported by a content management platform for sales management.
Support all the way
This approach clearly establishes who creates the content, what the key elements are, and which materials are worth using at each stage of the buying journey. This places customer experience at the heart of your business and ensures that you meet their needs at every step.
Close Faster with Sales Enablement
Providing relevant content makes buying decisions easier, faster and increases purchase probability by 2.8 times.
Customer-Centric Approach
All eyes on the customer
With sales enablement, you'll turn your entire organization towards the customer. It is a company-wide way of working that improves a company's success by delivering an excellent customer experience simply through the incorporation of digital tools as part of your daily life.
Row in the same direction
A unified sales culture takes the entire company in the same direction effectively. It increases awareness, makes actions more purposeful, and reduces mistakes and waste. Everyone learns and improves, as well as benefitting from greater functionality.
More time for selling
A study by leading global market research company Forrester discovered that almost two-thirds of sales reps’ time is devoted to preparing to engage with a customer and internal administrative activities. With a powerful sales enablement tool like Showell, work shifts more to the selling itself.
Easy access to content
Showell provides a quick and easy-to-access centralized content management system that minimizes administrative work and maximizes sales time. And, most importantly, customers get better service and they’re more satisfied - and as a result, they simply buy more.
Sales Enablement Gives Your Salespeople More Time
“Almost two-thirds of sales reps’ time is devoted to preparing to engage with a customer and internal administrative activities. With a powerful sales enablement tool like Showell, work shifts more to the selling itself.”
Scale Sales Excellence
Professional image
With Showell, content is managed centrally, with everything in one place for use throughout the organization. This ensures that sales materials are complete and cohesive, ensuring that they are up-to-date, professional and consistent with the company’s visual identity.
Updated instantly for all
When information changes, it’s updated for all salespeople at the same time. The material in the cloud is replaced and is immediately available to your salespeople, which further increases their trust in the material and changes everyone's relationship to it.
For motivation and learning
It has been proven that the right tools have a motivating effect on salespeople. They accelerate learning, increase the feeling of expertise and help people to do more business. Furthermore, well-functioning tools make information about a client available to the entire organization.
Quicker ramp-up
In addition, adding internal sales training content to a platform, such as Showell, creates even more advantages. Having all internal sales training content in one place reduces ramp-up time of new sales reps and enhances everyone’s selling capabilities. Sales Enablement scales sales excellence.
Sales Enablement is a Synonym for Success
"Sales enablement has already become synonymous with successful sales development that leads to improved company results."
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Sales enablement is an investment that pays off. Companies have increased their sales considerably by adapting their sales processes to their customers’ purchasing journeys. Who wants to wait till later to succeed?