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Sales Enablement for Leaders

G2 and Capterra star ratings from users
Gartner's study shows that relevant content boosts purchase probability by 2.8X. Showell simplifies your sales process by equipping your teams with the relevant and accurate resources while maintaining consistency and scalability.

Showell Analytics tracking seller activity based on how frequently they use a particular content

Accelerate Growth and Scale Sales

Sales process
Scalable Sales Process
Build a scalable and replicable sales process that is easy to follow and maintains the focus on selling.
Single source of truth
Single Source of Truth
Eliminate any content noise and inconsistencies! Provide your sales teams with a single source of truth for all sales collateral and knowledge.
Sales and marketing collaboration
Aligned Sales and Marketing

Boost collaboration through an efficient content process and form a tightly aligned, high-impact sales and marketing dream team.

Actionable Analytics
Measure and analyze your teams' actions, content use and impact, and track buyer signals so they can act on the right moment.
Sales training
Sales Team Training
Ensure continuous training on products, services, and sales tactics with up-to-date materials.
Effective Communication
Motivate your sales team through clear communication of sales targets and product updates.

Improve Sales Readiness By Aligning Your Sales Teams

A sales team that is on the same page is a well-oiled machine, working together to achieve common goals and drive success. Aligning your sales team creates clarity and focus, resulting in a more motivated, engaged, and productive team.


"Showell's sales training has elevated our global dealer network at Ponsse. With Showell, our dealers are now better prepared to engage buyers effectively and boost sales."

Antti Räsänen
Trainingn Manager, Ponsse

Ponsse sales training case study

Frequently Asked Questions

Here we have put together some commonly asked questions from executives, but we would be delighted to schedule a call with you for more detailed answers.

Our team already uses an intranet or a similar content repository for sales content. Why should we use Showell?

While having an intranet or a similar platform where sales content is available may seem like a good solution, Showell offers several advantages that can enhance your sales process:

  1. Better Presentation Experience: Showell provides an engaging and interactive presentation experience for your prospects and customers. The platform is designed to be customer-facing specifically for sales presentations intuitive navigation, a sleek and professional look, and other features that help to keep your audience's attention.
  2. Increased Sales Productivity: Showell makes it easier for your sales team to find and present the right content, track leads, and follow-up activities, and provide detailed reporting and analytics. By simplifying these processes, Showell can increase your sales team's productivity by eliminating time-consuming, non-selling tasks and help them close more deals.
  3. Increased Customer Engagement: Customize your presentations and Digital Sales Rooms to perfectly reflect your brand identity.  Tailor content to resonate with each prospect and customer, ensuring a personalized and engaging experience. This approach, powered by Showell, can significantly boost customer engagement and foster stronger relationships with your prospects and customers.
  4. Better Insights: Showell provides detailed reporting and analytics that give you insight into the performance of your sales content and how your sales team utilizes your content. You can use this information to optimize your sales processes, track your progress, and make data-driven decisions to for more impactful sales materials.
  5. Flexibility and Mobility: Showell is accessible from any device, anywhere, at any time, so your sales team can present your products and services to prospects and customers even when they're on the go. The platform's flexibility and mobility make it easier for your sales team to work effectively, regardless of their location.

Overall, Showell complements your existing intranet or similar platform and enhance your sales process by providing a better presentation experience, increased sales productivity, increased customer engagement, better insights, and greater flexibility and mobility.

Can we integrate Showell with our CRM (e.g. Salefsorce or MS Dynamics)?

Yes, Showell can be integrated with CRM systems. Showell offers native integrations with popular CRM platforms such as Salesforce and Microsoft Dynamics. 

Integrating Showell with your CRM allows sales to browse and open content without leaving the CRM, select and share content, track share engagement, and also capture leads directly to your CRM. 

Showell's integration with your CRM provides a seamless and efficient way to utilize your sales content and track activities, helping you to increase your sales productivity. 

Book a demo for more information

Does Showell work in a dealer-based, globally scattered sales organization?

Yes, Showell is designed to work well in a dealer-based, globally scattered sales organization. In addition to Showell's core functionality, it also provides several key features that support sales organizations with distributed sales teams and partners:

  • Team-based access control (control content availability on a team level) 
  • Support for multiple languages 
  • Multi-account support: e.g. separate account for each country that needs an independent content administration
  • Analytics: track the activity levels of your dealers, and see what content they use
  • Sales training content and smart surveys to maximize dealer training and onboarding

Book a demo to hear more about all the possibilities that Showell offers.
How much effort is required to implement and maintain Showell in our sales organization?

The resources required to implement and maintain Showell will vary depending on the size and complexity of your sales organization. However, Showell is designed to be user-friendly and intuitive, with a straightforward setup process and minimal ongoing maintenance requirements.


To implement Showell, you will need to allocate a small team to handle the initial setup and configuration of the platform, which typically involves importing your existing sales content and setting up your digital sales rooms. Once the setup is complete, your sales team will be able to use the platform without the need for ongoing technical support.


In terms of ongoing maintenance, Showell requires minimal effort to keep it running smoothly. You will need to periodically update your sales content, manage user access and permissions, and monitor the performance of your sales content using the platform's reporting and analytics capabilities. However, these tasks can be handled by a small team or individual, and do not require extensive technical expertise.


Overall, Showell is designed to be a cost-effective solution that does not require significant resources to implement and maintain. The platform's user-friendly design and straightforward setup process make it easy for your sales team to get up and running quickly, and the minimal ongoing maintenance requirements help you maximize your return on investment over time.

Say, I have a sales team of around 100 people, what return on investment (ROI) can we expect from Showell?

The return on investment (ROI) that Showell brings for a sales team of 100 people will vary depending on several factors, including the current state of your sales content, the efficiency of your existing sales processes, and the level of adoption of Showell by your sales team.

Impact of Showell Reported by Customers: 

  • 55% say that Showell has increased their customer-facing time
  • Showell reduces up to 25% of time spent on finding and gathering sales content
  • 84% say that Showell makes both managing collateral and executing sales quicker
  • 78% say that Showell helps to keep their brand solid and in control
  • 88% say that Showell helps to unify their sales message
  • 67%  state that Showell improves the buying experience
  • 43% of customers say that Showell has increased their sales
  • 92% of business leaders say that Showell helps them to lead and monitor sales better
  • Showell helps sellers to close faster by accelerating sales cycle time up to 34%

General Research Around Sales Enablement

Research from Gartner and Forrester has shown that a well-designed sales enablement solution, such as Showell, can have a significant impact on the productivity and effectiveness of a sales team.

The Problem of Scattered Sales Content

For example, Showell helps to eliminate the problem of scattered sales content by bringing all of your sales materials into one central platform, making it easier for salespeople to find the right content at the right time. This can lead to a reduction in wasted time and an increase in the efficiency of your sales processes.

According to studies B2B sellers spend up to 23% (440 hours annually) of their time on searching and gathering sales content. Showell greatly reduces back-office work and increases selling time. 

Sales Content Analytics

In terms of measurable effects, Showell provides detailed analytics that shows how your sales content is being used and which materials are most effective. This information can be used to make data-driven decisions about how to optimize your sales content and processes, leading to further improvements in sales productivity and efficiency.


Ultimately, the ROI that Showell brings for a sales team of 100 people will depend on several factors, including the size of your sales organization, the complexity of your sales content and processes, and the level of adoption of Showell by your sales team. However, based on research and the experiences of our customers, we believe that Showell can bring substantial benefits to a sales organization of any size, including increased sales productivity, improved sales efficiency, and more effective sales enablement.

Benefits you can expect tosee: 

  • Increase in selling time
  • Less unproductive work
  • Streamlined content management
  • Better aligned sales and marketing teams
  • Better brand control
  • Unified sales communication
  • Better customer experience
  • Faster sales cycles
  • Revenue growth
  • Better insight on sales performance

Book a demo to find more about Showell and it's benefits.

Is Showell GDPR / CCPA compliant? How does Showell demonstrate its commitment to data security?

Yes, Showell is committed to compliance with data privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Showell has acquired ISO27001:2022 certification.

Showell takes data privacy seriously and implements appropriate technical and organizational measures to protect personal data. Showell's data processing practices are designed to comply with relevant data privacy regulations and ensure that personal data is processed in a secure and confidential manner.

Showell also provides tools and features to help its customers comply with their own data privacy obligations.

If you have any questions about Showell's compliance with data privacy regulations, please reach out to us for more information.

Dive Deeper into Sales Enablement

Why not take a more detailed look into what Showell and the world of sales enablement have to offer. Discover actionable tips and insights below.

"We've had Increase in Sales."

“We've got everything we need in Showell. We have had an increase in sales because we have better-prepared salespeople on the front line"

Global information director
Scott D.Global Information Director