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How Sandvik is Making it Easy for Their Global Dealers to Sell

Sandvik (STO) is a Swedish global engineering company specializing in mining and construction machines. The company operates in 160 countries with about 40,000 employees. Sandvik uses Showell, a sales enablement app, with their dealers worldwide. 

Increase in Sales With Showell's Sales Enablement Platform

With Showell, anyone can be a Sandvik sales guy. See how Scott Davis, digital development manager from Sandvik tells what else Showell has brought to Sandvik's sales team.

Making It Easy For Dealers To Sell 

When Showell was selected as Sandvik's sales tool - one key factor was that it had to be intuitive and effortless for both their own sales team and their global distributor network to access the platform and sales content. For Sandvik, it is crucial that it is easy for distributors to sell their products. 

That initial pitch to the customer is the most important. If you are unprepared, the customer gets an opportunity to go elsewhere. 

Since Sandvik started to use Showell they have seen an increase in sales. The reason is basically that now they have their sales reps better prepared on the frontline.

Better Prepared Sales and Service Teams On The Frontline Makes A Big Difference

Sandvik equips not only all the salespeople with Showell but also their service team as well. The idea is that the sales make the first deal, but the service team is the one that gets the customers to come back time and time again.

All the material they [external dealers] need is in hand with them when they're in front of the customer. 

With Showell, Sandvik dealers and their sales reps and service people are equipped with all the information about all their products. That helps them to serve customers better - even if they are asking questions about different products that the rep was first prepared to tell about.

With Showell, Anyone Can Be A Sandvik's Salesperson

Thanks to Showell, Sandvik can be sure that all the sales reps, distributors, and service people have everything they need with them all the time. With Showell, anyone can be Sandvik's salesperson in the frontline.

Modern Sales With 3D Models and Augmented Reality 

Many Sandvik products are of substantial size, which presents challenges in enabling customers to physically view these products. For instance, transporting a 30-ton mobile crusher to a trade fair represents a significant and costly endeavor.

With Showell's built-in 3D and AR (augmented reality) capabilities sellers can now show their customers a life-size model of a product almost anytime and anywhere. Salespeople can give the customer a product walk-through by using Showell on a phone or tablet. A 3D model of a huge machine can be scaled down on top of the coffee table for 360-degree viewing.

Showell Enables Dealers to Sell Better

Showell aligns dealers' sales teams and product marketing, eliminating the pitfalls of scattered content management. Salespeople are always prepared with relevant sales content to demonstrate benefits and address buyer objections. 

 Book a 30-minute demo to learn more about how Showell can help your sales organization to generate more revenue. 

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