Skip to content
Feb 2022 3 min read

Your Brand Is Only As Strong As Your Content

Your salespeople may know how to make a killer sale, but the question you should be asking is, could it be at the expense of your brand's values, services, and identity? How can you be sure that your brand is being showcased consistently through all channels? One last food for thought, do you have an overview of what all your sales and marketing teams are pushing out? Probably not.

Double exposure of success businessman using digital tablet with london building and social media diagram-1

The Problem You Might Not Know You Have

Here's where it gets dicey. When sales representatives are tight on collateral, they often take the initiative to create their own. While there’s merit in good intentions, the outcome could be damaging. It could be the reason why your messaging is inconsistent, or worse, your dealer has overpromised, and you’ll inevitably underdeliver. While a sale is great, it’s a mess further down the road.

Sending out a few graphics packages and presentations isn't enough to address everyone's sales and marketing needs.

When building comprehensive content, your strategy has to be dynamic and reactive. If this sounds daunting, it's because it can be! Collateral can become scattered and disorganized, particularly with old assets in circulation. So how do you build consistency that lasts?

It's All In The Tools

All you need is one tool to nip those issues in the bud. Content centralization tools like Showell empower salespeople by ensuring they have everything they need to do their job right. That doesn't just mean content on hand, it means content ready at the drop of a hat, content that is superpowered by data and presentation tools that seamlessly transition from format A to B.

Showell is an all-in-one solution that addresses many issues large sales networks face. We've helped solve inefficiencies that many companies didn’t even know they had.

Here's how we make sales smarter and more consistent:

contentblog_ftphoto2

Centralize your content

We aren't just talking about a filing system here. Showell is an intelligent hub that only provides the latest content, updating across the board automatically. Built to instill uniformity, our platform also helps the most junior salespeople start selling effectively from the get-go. Instead of sending your dealer network presentations every week, they simply log on, and everything they need for sales is at their fingertips. You can even refine your sales message based on the data collected.

Personalize pitches while staying on brand

Instead of salespeople creating collaterals that don't align with your brand, Showell allows them to mix and match existing content. It's personalized without straying away from your brand's core values, allowing presentations to remain dynamic. With a platform tailored to your branding, they'll be no mistaking your company. Consistency like this builds trust, which can be the difference in capturing a sale this quarter or a few years down the road.

Any file type, any device, anywhere

Total accessibility and formatting is an issue that is often overlooked; your collaterals have to ebb and flow without any barriers. Showell works on any device, anywhere in the world, with or without internet. Our hub is handy when showing 3D demos to clients, giving a more tangible experience than a static image on a screen without having to tab out into another application. It's a fully inclusive, digital experience for all parties involved! Your salesperson will never have to make small talk as they wait for a presentation to load again because content is ready instantly.

ville_ja_sami

Showell makes selling all the more intuitive. It's effectively like giving your salespeople a swiss army knife to empower their sales. We've seen it – the issue of having to deal with silos, inconsistent onboarding, and content not being used by your team. We made a solution with these pain points in mind. 

Showell is an award-winning tool made to centralize all sales collateral for ease of onboarding, present with ease and assurance that you will have nothing but updated content, data to track engagement and activity to understand your prospects better, and so much more. Find out more and try Showell by requesting a demo.

 

Johan Bloemen Head of Sales

 

Contact one of our experts today!

   

Schedule a meeting with:

Johan Bloemen - Head of Sales