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Feb 20246 min read

A Guide to Finding the Right Partner Enablement Solution

Partner enablement is about equipping your channel sales partners with the resources and tools they need to effectively sell your products. It ensures that your vast network of sellers has barrier-free access to product and training materials to ensure you stay on top of mind.

Moreover, it allows you to gain valuable insights into content performance and the effectiveness of your channel sales partners. This is the power of a strategically chosen partner enablement platform.

Partner sales can be quite complex and we understand that choosing the right partner enablement tool can seem like a daunting task. But that’s where this guide comes in.

We will delve into the key elements you need to consider when selecting a platform that empowers your channel partners and unlocks the full potential of your sales network.

What you'll learn from this blog:


What Does Partner Enablement Solve? 

Just like your internal sales team, your channel partners face similar challenges when selling your products. Without the right enablement tool, they can get bogged down by:

Inconsistent Brand Messaging

Partners might struggle to represent your brand consistently across various marketing materials and sales conversations, potentially harming your brand image and customer perception.

Difficulty Accessing Up-to-Date Sales Content

Partners might waste valuable time searching for the latest product information, presentations, or case studies, reducing their time spent closing deals. This can even lead them to create their own content, risking inconsistencies and inaccuracies.

Limited Sales Training and Onboarding

New partners might take longer to ramp up and contribute to sales goals due to the lack of structured training materials and resources tailored to their specific needs.

Inaccessible Performance Insights

You might struggle to track your partners' sales activities, content usage, and campaign performance, making it difficult to identify areas for improvement and optimize your channel program.

Inefficient Content Sharing

Sharing sales materials with partners through email attachments can be cumbersome and insecure, limiting accessibility and engagement.

These challenges can significantly impact your channel sales performance. Fortunately, channel sales enablement offers a solution.

What Are The Common Features of A Partner Enablement App?

At a minimum, here are the essential features to look for in a partner sales enablement platform:


Centralized Content Hub

The content management feature acts as a single source of truth for all brand-consistent sales materials, product information and training resources, readily accessible to partners anytime, anywhere.


Real-Time Performance Visibility

Opt for a tool which gives you valuable analytics and insights into partner activity, content usage and its relation to sales performance to optimize your channel program and support partners effectively.


Secure Content Sharing

Right within the platform, consider one where you can securely share sales materials with partners through branded digital spaces, like Showell's Digital Sales Room, eliminating email attachment limitations and security concerns.


Mobile Access and Offline Capabilities

Partners need access to information and tools on the go. Choose a platform with a mobile app and offline functionality for uninterrupted selling.


Selecting the Ideal Channel Partner Enablement Software for Your Business

When it comes to choosing the right channel partner enablement software, it's not just about the features. Several critical factors play a key role in ensuring you select the best partner enablement tool for your needs:

Transparent Pricing

In the diverse world of channel sales enablement solutions, transparency in pricing is paramount. Not all platforms will align with your operational needs, and clear pricing structures build trust between your business and the software provider.

This ensures you invest only in the functionalities essential for your channel partner enablement efforts.

Carefully examine each subscription level, noting the included features and the allowed number of users. This scrutiny is vital to ascertain whether a channel sales tool aligns with your financial planning, facilitating a thorough cost-benefit analysis in comparison with other channel partner enablement solutions.

Security and Compliance

Given the nature of channel sales, handling sensitive information securely is a necessity. Your partner enablement software must offer robust security measures and comply with legal standards such as GDPR and CCPA. Look for solutions that enhance data protection through multi-factor authentication (MFA) and single sign-on (SSO) capabilities, ensuring your information remains secure.

Ease of Use

The best partner enablement software is one that your channel partners can use effortlessly. An intuitive, user-friendly interface reduces the time needed to become proficient, allowing partners to focus on selling rather than learning how to navigate the software.

This ease of use is crucial for maintaining efficiency in fast-paced sales environments and simplifies the onboarding of new partners, enhancing the scalability of your channel sales efforts.

Onboarding and Training

Effective onboarding and training are crucial for the successful deployment of channel sales enablement tools. The level of training provided reflects the software provider's commitment to your success, offering a gauge of their ongoing support.

High-quality, engaging training materials and sessions underscore the provider's dedication to ensuring you and your partners fully capitalize on the software's capabilities.

Support and Customer Success

The extent and quality of support offered by a channel sales tool provider are critical. Reliable support services ensure that any issues encountered by your partners are resolved swiftly, minimizing disruptions to sales activities.

A focus on customer success indicates a provider's investment in a long-term partnership, offering guidance and insights to optimize the use of the partner enablement software for your business's benefit.

Multi-language Support

If your business operates globally, multi-language support in partner enablement software is a game-changer. It ensures that channel partners worldwide can access and utilize the tool in their preferred language, significantly improving adoption rates and satisfaction.

Award-winning Sales Enablement Software

Why Choose Showell As Your Mobile Sales Enablement App

Showell is a highly-rated sales enablement app with robust essential features and competitive price in the market, starting at $0/month per person for the free plan, with options to scale up features and support as needed. This makes it accessible for businesses of all sizes, from small teams to large enterprises.

Showell centralizes sales content management and distribution, making it easier for sales and marketing professionals worldwide to operate seamlessly. It can also be fully customized to reflect your brand. Moreover, Showell works across all devices through a web app or native app, which you can access even offline.

Showell fits into your existing marketing and sales tech stack and workflows, offering integrations with Google Workspace, SharePoint/Teams, Dropbox, and more.

If you’re looking for a modern, no fuss, and easy to use sales enablement platform to support your sales team, Showell is the tool you’re looking for. You try for yourself and get Showell Free, or book a demo with our sales enablement experts to see it in action.

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