Every sales conversation is different. Yet most sellers still walk into meetings with presentations that are not built for the conversation they are about to have.
Instead of starting from the customer’s needs, sellers often start with a generic deck. They jump back and forth during the presentation, or skip sections entirely. Not because they want to, but because tailoring a presentation properly takes time they do not have.
The issue is not content availability. It is the lack of an easy way to tailor and edit sales presentations to the reality of each conversation.
Showell addresses this by enabling sellers to tailor sales presentations based on the reality of each meeting.
Whether they build presentations directly in Showell, adapt PowerPoint files, or personalize Google Slides, the goal is the same: prepare faster, stay on message, and walk into meetings with a presentation that actually supports the conversation.
Below are the three ways teams use Showell to tailor and edit customer-specific presentations, and when each approach makes the most sense.
💡 Editing PowerPoint and Google Slides from Showell is available as a paid add-on. If you want to understand what’s included or whether an add-on makes sense for your setup, the Showell team can help you figure that out.
1. Edit and Tailor Sales Presentations Directly from Approved Content
Sellers often know what they want to say in a meeting. The challenge is structuring the presentation so it supports the story, instead of getting in the way.
With Showell, sellers can build tailored presentations directly from approved content, without downloading files or forcing the conversation to fit a generic deck. Individual pages or full documents can be combined into a single presentation, allowing sellers to include only what is relevant for that specific customer.
This makes it easier to structure presentations around the flow of the conversation, so the story unfolds naturally instead of feeling pieced together slide by slide.
Sellers can remove irrelevant slides, reorder content, and focus on the points that matter most, without visibly skipping slides during the meeting.
Presentations can be duplicated and adjusted for the next customer, which removes the pressure to either reuse outdated decks or rebuild presentations from scratch. Preparation becomes faster, and presentations feel intentional rather than improvised.
To support this at scale, admins can define brand-aligned presentation templates in Showell. Sellers can add cover slides, agendas, or closing slides in seconds, without designing layouts or adjusting formatting.
Sellers focus on the message. Admins retain control over structure and visual identity.
The result is fewer last-minute edits, clearer storytelling, and presentations that feel prepared before the meeting starts.
2. Keep Using MS Office Files While Staying Aligned with Approved Content
For many sellers, PowerPoint, Word, and Excel are still central to how they prepare for customer meetings. The challenge is not using Office files, it is keeping files tailored without creating version chaos or drifting away from approved content.
Showell’s Microsoft 365 Office Editor allows sellers to edit* Office files directly within the platform, either save it to their My Files or, for admins, from the Workspace.
Sellers can copy simply Office templates that admins have shared in the Workspace, then tailor those copies for a specific customer. These edited versions are stored in the seller’s My Files, which allows personalization without changing the original files used by the wider team.
This approach removes the need to download files, rename versions, or rebuild decks just to make small adjustments. Sellers can:
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start from approved PowerPoint, Word, or Excel files shared in Showell
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create personal copies to tailor content for a specific customer without changing the original files
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present with confidence, knowing animations, embedded media, structure, and brand guidelines are preserved
And when viewing Office files in Showell, sellers can choose how they present. By default, files are shown in Showell’s optimized format for reliable viewing across devices. When needed, sellers can switch to the dedicated Microsoft Office File Viewer.
Using the Office file viewer preserves animations and embedded videos in PowerPoint and keeps Excel files interactive. Presentations behave as expected during meetings, allowing sellers to focus on the conversation instead of managing the slides.
For admins, this setup keeps shared Workspace files unchanged while allowing sellers to copy and edit their own versions in My Files. Approved content stays intact, sellers start from the latest materials, and presentation tailoring happens within a defined structure instead of through ad hoc edits.
*An active Microsoft 365 license for the user is required.
3. Tailor Google Slides Without Losing Structure or Brand Control
For organizations working in Google Workspace, Google Slides is often used for sales presentations. While it works well for general collaboration, it is not designed around sales workflows, where presentations need to be tailored quickly while staying aligned with approved structure and brand guidelines.
By connecting Google Slides templates from Google Drive to Showell, teams get a consistent starting point for sales presentations without changing how they work in Google Workspace.
Sellers create new presentations from approved templates and adapt them in Google Slides, while Showell keeps those files accessible alongside the rest of the sales content.
This removes much of the friction that usually comes with tailoring Google Slides for sales meetings. Sellers are not starting from blank decks or old copies. They begin with an approved structure, then focus on adjusting messaging and content for the customer in front of them.
For admins, the value is control without bottlenecks. Templates are managed centrally in Google Drive, updated in one place, and shared with the right users. Sellers consistently start from the same structure, which reduces variation across presentations without limiting their ability to tailor slides for specific conversations.
Choose the Approach That Fits How Your Team Actually Works
The goal of tailoring sales presentations is not to create more versions of the same deck. It is to remove the friction that slows sellers down when they need to edit, adjust, or prepare presentations for a specific meeting.
When sellers can quickly assemble and edit presentations using approved content, preparation becomes simpler and more predictable. Less time is spent fixing slides, duplicating files, or searching for the right version. Sellers walk into meetings knowing the presentation reflects the customer and is built on the latest approved materials.
Admins define the structure once. Sellers tailor and edit within that structure. Presentations stay aligned with brand and messaging, while sellers retain the flexibility to adapt content to each conversation.
The result is not just better-looking presentations. It is faster preparation, fewer workarounds, and sales teams that consistently show up prepared with presentations that support the conversation in front of them.