Declare a war against silos!
Ever heard the joke that starts “Marketing, sales and the customer had a meeting”? The joke obviously being that this never really happens.
Usually the case is that sales reps complain how marketing have no idea what goes on in sales meetings. Marketing people, on the other hand, say that the sales reps simply cannot sell their products or services properly. And lastly, customers expect a brilliantly smooth and high-quality customer experience, whatever that may be.
This is an example of silos. Most organizations–whether they like it or not, eventually begin to create silos. Specialists working within an industry or business area or with certain customers work together and focus on developing their own area of responsibility. Marketing and sales are good examples of functions that operate within the confines of their own silos. Other silos may include product development, manufacturing and one of the worst, the “corner room”.
Little by little the walls around the silos become thicker and eventually the teams that really should be working together start working against each other (Patrick Lencioni: Silos, Politics and Turf Wars). After all, it’s quite human that the ROI and performance of your own area of responsibility are more interesting than those of your neighbor.
You cannot expect new results with old methods
Bringing down silos requires changes. You cannot expect new results using old methods. If you want to bring down silos and hope for teams within an organization to support each other better, changes must take place both in the organization culture and in terms of concrete action.
When you build bridges instead of silos, you will convey to the customer a more high-quality, consistent and brilliant experience…
Showell is a good example of a tool that will help dismantle silos and prevent them from forming in the first place. It is a tool that combines sales, marketing and business management. Marketing can ensure that the material and presentations they have produced are available to everyone in one place. Showell will make it easy for sales reps to find the best presentations for each customer. The company management will be able to see how marketing and the sales reps work.
When you build bridges instead of silos, you will convey to the customer a more high-quality, consistent and brilliant experience when meeting them. You will rise above your competitors, and this will also be shown on the bottom line.