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How Gaggenau Uses Sales Enablement App to Stay on Top of Other Brands

Gaggenau, established in 1683, is a world-leading leading luxury appliance brand with headquarters in Germany and dealers around the world.  Today it belongs to Bosch-Siemens Hausgeräte (BSH Hausgeräte). Gaggenau's products combine timeless design and the highest performance with exceptional craftsmanship. 

Influencing Dealers' Salespeople to Sell Gaggenau's Products 

For a business that relies on a large dealer network, Showell brings ease, seamless experience, and efficiency to the table. Hear what Magnus Falk, Marketing Manager at Gaggenau, has to say about how Showell has made on impact on their sales. 

The Challenge: Staying on Dealers' Top of Mind 

Gaggenau is in partnership with selected dealers to act as retailers for their products. Because they are in competition with other brands, staying on top of mind against their competitors has been the main challenge. "You can't control them in every detail. You have to influence them", says Magnus. 

"We are fighting for their brain capacity to make them love us and use us as much as possible in their projects."

The Solution: Enabling Salespeople to Have Access to Relevant Content at Any Time. 

Showell enables and empowers sales teams to be their best and as prepared, whenever and wherever they are. For Gaggenau, it is important that relevant and updated content are available to the sales team at the tip of their fingers - yes, even offline.

Gone are the times when large files were lost in emails, various sharing sites, and tracking links. "With Showell, we narrow the universe down... focusing on the content you need to take care of your daily work", Magnus says.

"With Showell we narrow the universe down, focusing on the content you need to take care of your daily work."

No matter what file type - videos, images, presentations, or even 3D models, Showell is able to accommodate editing, presenting, and sharing these files. With Showell, your sales team is equipped to have a seamless and customized sales experience with every potential client - all in just one platform.

Since the integration of Showell, dealers' sales representatives are more updated, can check relevant information quicker, and make better-informed sales conversations with content tracking. 

See What's Hot and What's Not With Sales Content Analytics

With Showell Analytics, you can keep track of when a file is opened and see what sparked your prospect's interest. This allows you to see which content is effective, keeps your content focused on what is used and needed, and guides you to make better data-driven decisions in the long term.

I mostly appreciate the statistics - to know what's hot and what's not hot. What is used and what is not used.

Empower Your Sales Team Today

Gaggenau highly recommends Showell for businesses that want to enable their sales team to be more efficient and professional in their day-to-day work. It is a platform that is intuitive and easy to integrate, Showell can be customized to optimize the platform according to your team's needs.

Book a demo with Showell today or start with Showell Free