Sales Enablement for Medical Device Sales | MedTech Sales Enablement App

Medical Device Sales Challenges Solved with Showell

Connect teams, processes, knowledge, and content in one tool.

Maintaining Up-to-Date and Relevant Content Across Markets Keep all easily MLR-approved content centralized, up to date, and localized. Showell ensures every market and team always uses the latest, compliant materials.

Fragmented Communication Across Teams Bring communication, content, and guidance into one platform. Showell keeps HQ, field teams, and partners aligned and working from the same playbook.

Limited Data and Visibility Gain clear insights into how content is used and how customers engage. Showell provides visibility to optimize performance and ensure compliance.

Slow Time-to-Market for Launches Launch faster by distributing content, training, and guidance in one place. Showell helps teams and partners become sales-ready quickly after every product release.

Difficulty in Finding and Accessing Content Give reps and distributors instant access to the right content in any situation, even offline. With Showell, teams can quickly find, present, and share approved materials without friction.

Ineffective HCP Engagement Enable more relevant and compliant HCP interactions. Showell equips reps with the right content and structure to deliver consistent, high-quality engagements.

Insufficient Training Standardize onboarding and continuous training across all teams. Showell ensures reps and distributors are aligned, informed, and ready to execute.

Inconsistent and Non-Compliant Sales Execution Guide every sales interaction with structured, compliant processes. Showell helps teams follow best practices and stay within regulatory boundaries.

What Our Customers Love

Branded Sales App

With your own branded app, sellers and buyers step into an experience that looks and feels like your company from the first tap. Your logo and visuals make it feel truly yours, giving a professional impression in every interaction.

Showell AI

Showell AI is built to give sellers instant answers and the right content the moment they need it. It understands everyday language and you can ask for summaries, explanations or help crafting customer messages in seconds.

Digital Sales Room

Digital Sales Room brings all your shared materials and sales conversations into one secure, trackable space. You see which content draws attention and who is involved in the decision, helping you multithread and follow up effectively.

Sales Training & Learning (LMS)

A built-in Sales LMS helps new team members ramp up fast and keeps existing sellers sharp. You can deliver structured training programs directly inside Showell, aligning learning with the content and workflows they use every day.

All-in-One Sales Enablement for Medical Device Sales

Sales Content Management

One sales app to manage, distribute, track, and analyze all your sales collateral.

Content Discovery

Notify users of updated content and let AI-recommendations help them find the right content with ease.

Content Personalization

Put together professional-looking and personalized presentations in a few minutes.

Sales Presentations

Turn boring sales presentations into engaging, interactive experiences that communicate value.

Content Sharing

Share files of any type or size in a branded Digital Sales Room, with buyer engagement tracking included.

Analytics

Measure and analyze your team's activities, buyer engagement, and content impact to drive actions that generate revenue.

Training & Onboarding

Equip your customer-facing teams with the skills and knowledge they need to excel, supported by the Showell LMS.

Ready-Made Integrations

Seamlessly integrate Showell with your CRM, cloud storage, DAM, and ERP to streamline workflows and boost efficiency.

Enterprise-Level Security

ISO 27001

Your data is stored in an industry-leading ISO27001-certified, secure and lightning-fast cloud.

GDPR & CCPA

Showell is fully compliant with both GDPR (EU) and CCPA (California Privacy Act).

MFA & SSO

Showell provides multi-factor authentication and single-sign-on capability for access management.

Content Control

You can accurately control who can access, present, share and download content.

Loved by People in Sales

Jenny S.User review

"Showell is a great tool for our sales team"

Showell is easy to use, not only for the sallers on the field but also for the solution managers who are responsible for distributing the material. User experience is simple enough for all kinds of users. Using Showell gives our team lots of benefits, like sharing each others best sales material, following our leads and keeping track of current contacts.

Brittany C.

"Excellent and easy to use sales tool!"

So easy to create and use content to share with customers. The set up and initial training/customer support made it very easy. The site looks very visualy applealing and I frequently use it for trainings, sales calls and for sharing collateral with customers. It is great to share collateral with customers without needing wifi. It is also great to be able to share links to customer via email of powerpoints and large video content that otherwise would be to large to send via email.

Joe W.User review

"User & Client - outstanding experience"

I feel that Showell is the best sales tool I have used. The analytics are great but for me the best thing is the ability to centralise all your collateral and easily share and present in person or online.

Sarvoday S.User review

"A must sales enablement tool"

I appreciate Showell's intuitive interface and dynamic features that make creating and sharing presentations easy. It truly enhances our sales efforts by providing valuable insights and helping us deliver engaging content to clients.

Pablo V.User review

"An effective tool for sharing documents with my clients"

I’ve been using Schowell for more than three years, mainly to share information, prepare offers, and run presentations with clients. Over time it has become a very practical tool in my daily work. What I value most is the simplicity — it keeps everything organized in one place, so I don’t need to jump between different files or programs when meeting with customers. It’s intuitive, reliable, and makes client discussions flow more smoothly.

Arran N.User review

"Fantastic platform for enabling the sales team to shine!"

Compared to other offerings, Showell is highly capable and great value for the business. The sales team can access the curated files they need, wherever they are, online and offline, on any device they use. Video, documents, drawings and their own files all accessible in one location. A single source of truth! Plus it is extremely straightforward for the team to share large or many files that otherwise would not be possible over email. All recipients land on a branded share page which looks professional and most importantly enables the sales team to see who has accessed the content and when.

Jonne R.User review

"Showell is a useful addition to a salesperson's daily routine"

The tool offers a professional way to share materials to customers, and the interface is intuitive and easy to use. Also the possibility to track how your customers are engaging with the shared materials is really valuable.

AnonymousUser review

"An easy way to share and track customer engagement"

AnonymousUser review

"Very highly recommended piece of software - I haven't come across anything else that is comparable!"

So I find the app/software as a whole very intuitive on the whole, and I use it a lot as a result. It's clearly laid out, but also has nice animations that make presentations etc pop to potential clients.

Experience the Power of Showell Over Showpad

Get a 30-Minute Showell Demo

Your time is valuable so we won't waste it on mumbo jumbo. In just 30 minutes demo you’ll see and hear:

How Showell fits with your requirements and need
Platform features and functionality that are relevant to you
Best practices and what to consider when using Showell
Answers to any other questions you may have about the platform

Showell-sales-enablement-platform

"We've got everything we need in Showell. We have had an increase in sales because we have better-prepared salespeople on the front line."

Scott D., Global Information Director

Frequently Asked Questions

Here we’ve gathered some commonly asked questions from life sciences companies, but we would be delighted to schedule a call for more detailed answers.

Why Showell is the best sales enablement solution for medical device sales?

Showell is especially strong for medical device sales because it solves the exact problems MedTech and life sciences sales teams deal with every day: compliance, complex product communication, field selling, distributor alignment, and high-stakes customer interactions.

Here’s why Showell stands out in this space.

Built for field sales

Medical device sales happens in hospitals, clinics, operating rooms, distributor meetings, congresses, and on-site demos. Showell is designed specifically for field sales teams, with native offline access across tablets, laptops, and mobile devices.

Many traditional sales enablement tools are optimized for desktop CRM workflows. Showell focuses on the actual reality of field-based MedTech selling.

Compliance and approved content control

Medical device companies operate under strict regulatory requirements. Sales reps must always use approved and up-to-date materials.

Showell centralizes:

clinical studies
IFUs
regulatory documents
brochures
product presentations
training materials

into one controlled environment.

This reduces the risk of:

outdated presentations
unauthorized claims
inconsistent messaging
reps using local files or email attachments

That’s a major issue in MedTech sales, where compliance mistakes can become legal and reputational risks.

Exceptional presentation experience for complex products

Medical devices are difficult to explain with static PDFs.

Showell supports:

interactive presentations
3D models
AR experiences
configurators
mixed media presentations

all inside the same platform.

That’s valuable for:

explaining procedures
demonstrating device functionality
visualizing anatomy
educating HCPs
differentiating against competitors

In MedTech, the buying process is often educational. The rep who explains the product best usually wins trust.

Faster onboarding and training

Medical device sales onboarding is notoriously difficult because reps need:

product expertise
clinical understanding
regulatory knowledge
competitive positioning
procedural familiarity

Showell combines sales enablement with training and LMS capabilities.

That means reps can:

learn inside the same platform they sell with
access training on demand
stay updated on new clinical or regulatory changes
ramp faster

This is especially important in MedTech because product portfolios evolve constantly.

Better HCP engagement

Doctors and healthcare professionals are overwhelmed with information. Generic pitches do not work.

Showell helps reps:

personalize presentations
tailor content per specialty or hospital
share follow-up materials instantly
track engagement after meetings

through Digital Sales Rooms and analytics.

Knowing which content a surgeon or procurement team viewed after a meeting gives reps a huge advantage in follow-ups.

Analytics that actually matter

Most sales enablement platforms collect data. Showell focuses on practical field insights.

Managers can see:

what materials are used
what content drives engagement
what reps present most often
what buyers interact with
where content gaps exist

For MedTech organizations, this helps align:

marketing
medical affairs
regulatory
product teams
sales leadership

around real field usage data.

Easy adoption by sales reps

One of the biggest failures in enterprise software is low rep adoption.

Showell consistently emphasizes:

ease of use
fast setup
intuitive UX
low training overhead

and customer testimonials repeatedly mention rapid adoption.

This matters because medical device reps are busy. If a platform slows them down, they stop using it.

Strong fit for distributor and dealer networks

Many medical device companies sell through distributors across regions and countries.

Showell is particularly strong here because it enables:

centralized content governance
localized materials
controlled distributor access
consistent branding and messaging

That’s a major operational challenge in global MedTech organizations.

The biggest differentiator

Many sales enablement platforms are basically:

content repositories
CRM add-ons
marketing distribution tools

Showell is different because it combines:

field sales usability
compliant content management
training
interactive presentations
analytics
offline functionality
buyer engagement

inside one workflow designed for real-world selling.

That combination is particularly powerful in medical device sales, where the sale is highly consultative, highly regulated, and heavily relationship-driven.

How does Showell pay for itself?

Showell typically pays for itself through multiple ROI streams:

Immediate Time Savings

25% more selling Time: Sales reps recover up to 440 hours annually (over 8 hours per week) that were previously lost searching for and preparing content, allowing for more customer conversations.
5-10X faster processes: Our customers report 5-10X faster processes, transforming content management efficiency.

Revenue Acceleration

43% of customers report direct sales increases from better-equipped salespeople
Sales cycles shortened by up to 34% through more effective buyer engagement
Convert your 80/20 sales problem: Help your middle-performing 60% of reps achieve results closer to your top 20% performers

Marketing Resource Optimization

Eliminate 30% wasted content creation by understanding what materials actually drive sales
67% of customers report improved buyer experience leading to higher conversion rates and larger deals

Brand Value Protection

78% of our customers report stronger brand control, preventing costly messaging mistakes and compliance issues
88% of our customers achieve unified sales and marketing messaging, eliminating confusion that delays purchase decisions

Talent Development Returns

Reduce new hire ramp time by through structured content access and training
Improve retention of training material beyond the typical 87% loss after 90 days

Why Showell is better than our digital asset management (DAM) or cloud storage system?

First, even though Showell has many DAM functionalities, it is not a substitute product for DAM. It's not a matter of one being "better" than the other; instead, they serve different purposes and can complement each other.

Showell is designed to support the team alignment and sales process by providing relevant, up-to-date information, content, and sales tools to sellers. Showell provides a centralized repository of sales-ready materials, role or team-based delivery, flexibility to sellers' tailor presentations while maintaining brand uniformity, analytics, and digital sales rooms for buyer engagement.

On the other hand, digital asset management (DAM) systems focus on organizing, storing, and retrieving digital files such as images, videos, and documents.

Typically with our customers, DAM is integrated into Showell, and this way, both platforms go side-by-side. However, it's worth highlighting that you can get started with Showell without needing a separate DAM solution.

Secondly, cloud file storages are just a storage solution for files in the cloud without any of the extensive sales enablement features and functionalities.

How does Showell address the needs of international teams with different languages? For businesses with international teams and diverse languages, Showell is a perfect fit. It provides a user interface in 10 languages, so your team can navigate the platform comfortably. Additionally, with multi-account support and group-based content access controls, you can manage your sales content globally while ensuring the right information reaches the right people in their preferred language..

Moreover, Showell's comprehensive analytics provide valuable insights into sales performance across different regions, making it easy to monitor and optimize dealers' sales efforts by example.

With its flexible customization and robust multi-language support, Showell is ideally suited for businesses operating in a global, multi-lingual environment.

"Showell is A Game Changer"

"I'd recommend Showell to anyone who has a sales team and wants to be able to send out materials in a professional format and wants to give autonomy to the salespeople in a controlled manner."

Hakeem A.Global Category Director, Vernacare

Orchestrate MedTech Sales. Stay Ready and Compliant.