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Feb 202410 min read

Partner Enablement: Success Stories From Our Clients

If your organization operates with sales partners (resellers, distributors, etc.), you might be on the market for a partner enablement tool. Partner enablement empowers sellers by providing them with relevant information they need to sell your product.

In this blog, let’s look into the success of industry-leading companies that use Showell as their partner enablement platform. We’ll dive into their specific pain points and how Showell helped relieve those challenges.

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Showell: Partner Sales Enablement Software

Showell is a robust partner enablement solution with features that allow partners to easily access relevant, up-to-date, and on-brand content, from training materials to product and service overviews.

With Showell Analytics, you’ll be able to monitor not only how buyers engage with your content but also how sellers use your content. This enables you to analyze its impact on channel performance.

Another advantage that Showell provided is its accessibility across all devices with a web, desktop, and mobile app ensuring availability to your sellers even when offline.

Essential Features to Look for in a Partner Enablement Solution


Sales Content Management

Sales content management is the cornerstone of effective partner enablement, this feature streamlines the organization of sales materials into easily navigable folders. It enables precise access control based on criteria such as region, product, persona, or sales stage, ensuring that channel partners can quickly locate the necessary content using keywords or tags.

Showell enhances this process by allowing content managers and marketing teams to synchronize updates across all devices, establishing a dependable source of content that remains both relevant and up-to-date for channel sales partners.


Content Personalization

Showell's channel sales tool extends your brand's presence into sales meetings, providing a branded space for presentations.

Content personalization feature supports channel partners in delivering their sales pitches on any device, enhanced by interactive tools like drawing, zooming, and annotating for a more engaging presentation experience. The inclusion of multimedia elements and smart sales tools further enriches this process.


Sales Meeting and Presenting Features

The sales meeting and presenting feature enables sellers to present with their buyers through a branded space, acting as an extension of your organization with your brand's look and feel.

Your channel sellers can access their sales pitches on any device, benefiting from interactive presentation tools like drawing, zooming, and annotating. Showell supports multimedia elements and smart sales tools for an enhanced presentation experience.


Content Sharing

With Showell, partners can share sales materials via a single link to a Digital Sales Room, allowing buyers easy access without the need for additional software.

Partners can also implement security measures such as custom PIN codes, expiration dates, view-only restrictions, download permissions, and email address requirements for access.


Analytics and Content Insights

Showell’s sales content analytics can be split into two categories: seller activity and buyer activity.

Seller activity gives insights into partner activity based on their utilization as well as the effectiveness of sales materials. This knowledge facilitates the optimization of content, ensuring it resonates well with sales channels.

Insights into buyer activity provide partners with a detailed understanding of how prospects interact with the content. This not only gauges interest levels but also identifies the engagement of new stakeholders, providing critical information for refining follow-up strategies and enhancing engagement efforts in channel sales environments.


Now, we’ll look into how world-renowned companies that use a partner enablement tool like Showell and are operating with indirect sales channels and dealer networks from various industries.

Laborie's Success Story: Empowering Channel Sales Partners with Showell

Laborie stands at the forefront of medical innovation, specializing in a wide range of health products across gastroenterology, urology, urogynecology, obstetrics, gynecology, and neonatal care.

With a vast international network of dealers and distributors, Laborie's mission extends beyond product development to ensuring effective sales strategies through superior partner enablement tools.

Their journey with Showell underscores a pivotal upgrade in sales enablement, aligning departments and enhancing distributor management with cutting-edge presentation tools.


Navigating the Challenges of a Complex Distribution Network

The main challenge Laborie faced was maintaining an efficient flow of up-to-date product information across its expansive global dealer network. The existing system, characterized by dispersed documents and a lack of real-time updates, hindered the company's ability to keep distributors informed.

Laborie's previous sales enablement tool fell short of expectations, lacking offline access to sales materials and comprehensive digital asset management (DAM) capabilities. This fragmentation led to a search for a solution that could centralize content and provide insightful analytics on content engagement.

How Showell Solved This Challenge

Showell emerged as the game-changer for Laborie, offering a unified platform for all sales collateral, resulting to a streamlined distribution of up-to-date information and rebranding initiatives.

Rachel Harmond and Maarten Burgers from Laborie highlight Showell's impact on improving workflows, centralizing content management, and offering detailed sales content analytics. This transformation enabled Laborie to not only align its teams but also to empower them with tools for effective content sharing and engagement tracking.

  • Centralized Sales Content Repository: Showell's platform became the single source of truth for Laborie, housing all marketing and corporate materials, thus ensuring that both internal teams and external partners had access to the latest information.
  • Advanced Sales Content Analytics: The introduction of analytics allowed Laborie to monitor how and by whom the content was used, providing insights into content effectiveness and user engagement.
  • Enhanced Presentation and Sharing Features: Showell's Presentation Designer and intuitive sharing functions significantly improved the way sales presentations were created and disseminated, facilitating a more interactive and measured communication with clients.
  • Effortless Onboarding and Usability: The ease of onboarding with Showell's partner enablement app and its user-friendly interface minimized training challenges, enabling channel sellers to focus on delivering value to their customers.

Laborie's adoption of Showell not only solved their initial pain points but also transformed their approach to sales enablement, making it a cornerstone of their strategy for partner engagement and operational efficiency.

Showell's partner enablement platform proved to be an invaluable asset for Laborie, enhancing their ability to manage a global network of distributors and effectively communicate with clients, thereby reinforcing their position as a leader in medical technology.

Sandvik's Global Reach: Empowering Channel Partners Worldwide

Sandvik stands as a beacon of engineering excellence, rooted in Sweden but extending its innovative prowess across 160 countries. With a robust workforce of approximately 40,000 employees, Sandvik has cemented its position as a leader in the mining and construction machinery sector.

The company's commitment to excellence is further amplified through its partnership with Showell, a move that has revolutionized the way Sandvik engages with its dealers globally. This collaboration underscores Sandvik's dedication to not only maintaining its market dominance but also to enhancing the efficiency and effectiveness of its sales processes through strategic partner enablement.


Identifying the Challenge: Streamlining Sales for Global Dealers

The path to sales success is fraught with challenges, particularly for a company as vast as Sandvik, which relies on a global network of dealers to sell its sophisticated machinery. The primary hurdle was the complexity and accessibility of sales tools and content.

For Sandvik, ensuring that its dealers could effortlessly sell its products was paramount. The initial customer pitch is critical; a moment's hesitation or a lack of preparation could lead to potential customers exploring alternatives.

Sandvik's search for a solution was driven by the need to equip its sales representatives with the right tools to be fully prepared and effective in their sales pitches, thereby avoiding missed opportunities and enhancing sales performance.

Transforming Sales with Showell: A Comprehensive Solution

Showell's partner enablement tool emerged as the game-changer for Sandvik, transforming its sales ecosystem by making it intuitive and straightforward for both Sandvik's team and its global distributor network.

This platform ensured that all sales and service team members were well-prepared, armed with all necessary sales materials at their fingertips, ready to impress and engage customers from the first interaction.

Empowering Sandvik's Sales Teams with Modern Sales Tools

Showell went beyond traditional sales enablement by incorporating cutting-edge 3D models and augmented reality (AR) capabilities. This innovation allowed Sandvik's sales representatives to showcase life-size models of massive products, like a 30-ton mobile crusher, in any setting, providing a comprehensive product walk-through on a phone or tablet.

This not only solved the logistical challenge of product demonstrations but also significantly enhanced the customer experience, making it easier for dealers to sell Sandvik's products.

Building Long-term Customer Relationships

The impact of Showell's platform on Sandvik's sales and service teams has been profound. By equipping them with detailed information about the products, Showell has enabled these teams to serve customers more effectively, even when queries extend beyond the initial scope of preparation.

This comprehensive knowledge base ensures that customers receive the best possible service, fostering loyalty and encouraging repeat business.

Showell's partnership with Sandvik exemplifies how strategic partner enablement can revolutionize sales processes, enhance customer engagement, and drive sales growth. Through innovative solutions like Showell’s partner enablement, Sandvik has not only overcome its sales challenges but has also set a new standard for excellence in global sales operations.

Evaluate the Right Partner Enablement Solution Based on These Factors

When navigating the vast selection of channel partner enablement tools, it's imperative to select a solution that resonates with your team's unique requirements and aligns with your overarching business objectives.

However, evaluating a tool's features and functionalities is just the beginning. Here are several critical factors to consider as part of your decision-making checklist:

Transparent Pricing

Look for pricing clarity to ensure you're not investing in unused features. Understanding subscription tiers, included features, and user limits is essential for budget alignment and conducting a thorough cost-benefit analysis compared to other tools.

Security and Compliance

Prioritize providers that adhere to stringent security protocols and comply with regulations like GDPR or CCPA. Features such as multi-factor authentication (MFA) and single sign-on (SSO) are vital for protecting sensitive information.

Ease of Use

An intuitive, user-friendly platform is non-negotiable, as it reduces the learning curve and supports quick adoption by your sales team, crucial for maintaining focus on sales goals rather than software navigation.

Onboarding and Training

Effective onboarding and comprehensive training are indicative of a vendor's commitment to your success, offering insights into the level of ongoing support and customer service you can expect.

Support and Customer Success

Reliable customer support is essential for minimizing downtime and ensuring continuous sales operations, while a focus on customer success reflects a vendor's dedication to a lasting partnership and achieving your business objectives.

Multi-language Support

For global teams, multi-language support is critical for enhancing user adoption and satisfaction, enabling sales representatives to fully utilize the tool in their preferred language.

Showell 10 interface on tablet


Why You Should Consider Showell As Your Partner Enablement Provider

At the core of Showell's offerings is its ability to streamline and centralize the management and distribution of sales content. This functionality is pivotal for sales and marketing teams across the globe, enabling them to collaborate and operate with unparalleled efficiency.

Showell's platform can be tailored to mirror your brand's identity and is compatible with all devices, available as both a web and native app, with the added benefit of offline access.

Showell stands out as a top-tier partner enablement app, renowned for its comprehensive features and competitive pricing, which starts at an accessible rate of $0/month per person for its free plan. This pricing structure ensures that Showell is attainable for businesses of varying sizes, from burgeoning startups to expansive global enterprises.

Designed to seamlessly integrate into your existing marketing and sales ecosystems, Showell supports connections with popular tools such as Google Workspace, SharePoint/Teams, Dropbox, and more. You can learn more about our integrations here. 

For enterprises with global teams looking to simplify operations and enhance their sales processes, Showell presents a modern, straightforward, and user-friendly solution. Interested parties can explore Showell for free or schedule a demo with sales enablement specialists to witness its capabilities firsthand.

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