Are you managing buyer conversations across dozens of emails and threads?
If your sales team is handling deal updates in emails, Slack messages, and meeting notes, it is easy for context to slip. Feedback gets scattered, next steps are hard to track, and stakeholders may be looking at different information.
This can slow deals down, especially when more people get involved.
Digital Sales Rooms (DSRs) help by keeping deal content in one shared space. But for a DSR to really work, communication needs to happen there too.
That is what DSR Messaging is for. It adds a chat-like space inside the digital sales room, so buyers and sellers can talk, comment on content, and agree on next steps in the same place.
💡 Available in Essential, Professional and Enterprise subscriptions
How Messaging in DSR Works
The Messaging feature in Showell's DSR enables sellers to keep the conversation where the content lives, instead of switching between tools, buyers and sellers can
You can message buyers in real time, comment on specific materials, and build a shared action plan without leaving the DSR.
It supports:
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one space for buyer and seller communication
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messages linked to shared sales materials
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mutual action plans with clear owners and timelines
The goal is simple. Keep discussions clear and easy to follow, so the deal keeps moving.
Why is messaging important in a DSR?
Most B2B deals include several people. Each stakeholder brings their own questions, priorities, and tasks. At the same time, sales communication still relies heavily on email threads, side chats, and documents that are not always updated.
When conversations are spread across channels, it takes more effort to find what was said, what was agreed, and what happens next.
DSR Messaging keeps the conversation in the DSR, next to the content and the plan. That makes it easier for both sides to stay aligned as the deal progresses.
1. Digital sales room branding
2. .Shared content
3. .Messaging
Where DSR Messaging fits in the sales process
DSR Messaging is designed to keep deal communication in one place, tied to the content and the people involved. In practice, teams use it in three main ways: to comment in context, to keep multiple stakeholders aligned in one thread, and to agree on a shared action plan that drives the deal forward.
1. Contextual commenting: keep feedback with the content
When buyers send feedback by email, context disappears. Which slide were they referring to? Which version of the proposal? With DSR Messaging, that guesswork is gone.
Buyers can comment directly on specific content inside the DSR — whether it’s a presentation slide, proposal section, or ROI calculator. Sellers see exactly where and what the feedback refers to, allowing for quick clarification and response.
This kind of in-context collaboration keeps deals moving forward without the back-and-forth confusion that typically slows them down.
Tip: Encourage your buyers to leave comments where questions arise — it helps you respond faster and demonstrate attentiveness to their process.
2. Involve all stakeholders in one thread
In B2B sales, it’s rare to have a single decision-maker. Deals involve multiple participants, often across departments and regions. The challenge is keeping everyone informed without duplicating communication.
DSR Messaging makes multithreading natural. Every stakeholder — from procurement to IT — can join the same conversation within the DSR. Messages are transparent, updates are visible to all, and sellers gain insight into who’s actively engaging.
No more blind spots or conflicting messages. Instead, there’s one aligned communication thread guiding the deal forward.
Advisory insight: Use multithreading not just to communicate broadly, but to spot engagement patterns. If one stakeholder goes quiet, that’s your cue to re-engage strategically.
3. Mutual action plan: make next steps visible and shared
How often do “next steps” end up forgotten after a meeting?
With DSR Messaging, those action items live right where the discussion happens. The mutual action plan turns talk into trackable progress — with milestones, owners, and deadlines visible to both sides.
Buyers appreciate the transparency. Sellers gain accountability. And both know exactly what’s coming next.
Instead of sending static documents, teams now have a living action plan that evolves as the deal does — keeping momentum strong and expectations clear.
Pro tip: Use the mutual action plan early in the process to co-own the timeline with your buyer. It shifts the dynamic from selling to collaborating.
When all communication, content, and actions exist in one digital workspace, deals become simpler — and faster.
For sellers, DSR Messaging means fewer updates lost to email clutter and more time focused on meaningful buyer interactions. For buyers, it creates a transparent and frictionless experience where everything they need — materials, feedback, and next steps — lives in one place.
It’s not just about keeping in touch. It’s about keeping deals on track.
DSR Messaging turns communication into collaboration, and collaboration into conversion.
How DSR Messaging Benefits Each Role:
- Salespeople: Share content and communicate with buyers effectively in a branded environment, replacing email attachments and messy email chains.
- Account Managers: Centralize important discussions for specific projects or the entire customer lifecycle, keeping everything organized in one place.
- Buyers: Easily access shared content and ask questions without having to jump between different platforms.
1. Emoji reactions
2. Message search and sorting
3. .Attachments and audio
DSR Messaging in Action
Keeping your sales conversations within the Digital Sales Room has real advantages: it speeds up the sales process, improves buyer engagement, and strengthens relationships.
With all communication and content in one secure, branded space, your sales team can offer a more professional and efficient buying experience.
This approach not only enhances your team’s productivity but also builds trust with your buyers, leading to quicker deals and happier customers. Want to see how DSR Messaging works in a real deal flow? 👉 Book a demo or explore Showell’s Digital Sales Room to see it in practice.
See Messaging in Action
See the impact of Digital Sales Room Messaging on your sales team.