Showpad vs Highspot vs Showell

Use Showpad

or Highspot if you want

A complex legacy tool with a long ramp-up time

Expensive plans with unclear pricing

Complex admin settings that take time to master

Showell

is best for

Quick time-to-value without technical overhead

Transparent pricing with no hidden fees

Simple administration that anyone can manage

They Chose Showell

Geberit is a market leader in sanitary products and bathroom technology, with products sold in about 120 countries globally.

Biolitec is a global medical technology company specializing in laser and fiber-optic solutions, present in around 100 countries.

Global leader in on-road load-handling technology, and around 3,000 sales and service locations worldwide in over 100 countries.

Carlsberg is a global Danish brewing group with over 30,000 employees and products sold in more than 150 countries.

What Sets Us Apart from Highspot and Showpad?

Highspot and Showpad look great on paper. We work in practice. More and more businesses are choosing Showell because of its:

High Adoption

When sellers love it, they use it

Time to Value

Fast setup, so teams get value sooner

Customer-first, always

Transparent pricing and try before you buy

Loved by People in Sales

Jenny S.User review

"Showell is a great tool for our sales team"

Showell is easy to use, not only for the sallers on the field but also for the solution managers who are responsible for distributing the material. User experience is simple enough for all kinds of users. Using Showell gives our team lots of benefits, like sharing each others best sales material, following our leads and keeping track of current contacts.

Brittany C.

"Excellent and easy to use sales tool!"

So easy to create and use content to share with customers. The set up and initial training/customer support made it very easy. The site looks very visualy applealing and I frequently use it for trainings, sales calls and for sharing collateral with customers. It is great to share collateral with customers without needing wifi. It is also great to be able to share links to customer via email of powerpoints and large video content that otherwise would be to large to send via email.

Joe W.User review

"User & Client - outstanding experience"

I feel that Showell is the best sales tool I have used. The analytics are great but for me the best thing is the ability to centralise all your collateral and easily share and present in person or online.

Sarvoday S.User review

"A must sales enablement tool"

I appreciate Showell's intuitive interface and dynamic features that make creating and sharing presentations easy. It truly enhances our sales efforts by providing valuable insights and helping us deliver engaging content to clients.

Pablo V.User review

"An effective tool for sharing documents with my clients"

I’ve been using Schowell for more than three years, mainly to share information, prepare offers, and run presentations with clients. Over time it has become a very practical tool in my daily work. What I value most is the simplicity — it keeps everything organized in one place, so I don’t need to jump between different files or programs when meeting with customers. It’s intuitive, reliable, and makes client discussions flow more smoothly.

Arran N.User review

"Fantastic platform for enabling the sales team to shine!"

Compared to other offerings, Showell is highly capable and great value for the business. The sales team can access the curated files they need, wherever they are, online and offline, on any device they use. Video, documents, drawings and their own files all accessible in one location. A single source of truth! Plus it is extremely straightforward for the team to share large or many files that otherwise would not be possible over email. All recipients land on a branded share page which looks professional and most importantly enables the sales team to see who has accessed the content and when.

Jonne R.User review

"Showell is a useful addition to a salesperson's daily routine"

The tool offers a professional way to share materials to customers, and the interface is intuitive and easy to use. Also the possibility to track how your customers are engaging with the shared materials is really valuable.

AnonymousUser review

"An easy way to share and track customer engagement"

AnonymousUser review

"Very highly recommended piece of software - I haven't come across anything else that is comparable!"

So I find the app/software as a whole very intuitive on the whole, and I use it a lot as a result. It's clearly laid out, but also has nice animations that make presentations etc pop to potential clients.

What Our Customers Love

Branded Sales App

With your own branded app, sellers and buyers step into an experience that looks and feels like your company from the first tap. Your logo and visuals make it feel truly yours, giving a professional impression in every interaction.

Showell AI

Showell AI is built to give sellers instant answers and the right content the moment they need it. It understands everyday language and you can ask for summaries, explanations or help crafting customer messages in seconds.

Digital Sales Room

Digital Sales Room brings all your shared materials and sales conversations into one secure, trackable space. You see which content draws attention and who is involved in the decision, helping you multithread and follow up effectively.

Sales Training & Learning (LMS)

A built-in Sales LMS helps new team members ramp up fast and keeps existing sellers sharp. You can deliver structured training programs directly inside Showell, aligning learning with the content and workflows they use every day.

Like Showpad and Highspot, But Easier to Use

Sales Content Management

One sales app to manage, distribute, track, and analyze all your sales collateral.

Content Discovery

Notify users of updated content and let AI-recommendations help them find the right content with ease.

Content Personalization

Put together professional-looking and personalized presentations in a few minutes.

Sales Presentations

Turn boring sales presentations into engaging, interactive experiences that communicate value.

Content Sharing

Share files of any type or size in a branded Digital Sales Room, with buyer engagement tracking included.

Analytics

Measure and analyze your team's activities, buyer engagement, and content impact to drive actions that generate revenue.

Training & Onboarding

Equip your customer-facing teams with the skills and knowledge they need to excel, supported by the Showell LMS.

Ready-Made Integrations

Seamlessly integrate Showell with your CRM, cloud storage, DAM, and ERP to streamline workflows and boost efficiency.

Enterprise-Level Security

ISO 27001

We uphold the highest security standards as an ISO 27001 certified company.

GDPR & CCPA

We are fully compliant with both GDPR (EU) and CCPA (California Privacy Act).

MFA & SSO

Secure your accounts with multi-factor authentication and simplify access with single sign-on.

Content Control

You can accurately control who can access, present, share and download content.

Why Sleipner Chose Showell to Replace Showpad?

"Before Showell, Sleipner was using an alternative tool, Showpad, but when they saw Showell, they decided to switch to it because it offered them a more intuitive and professional-looking user experience, better cost-efficiency, and a lot higher return on investment."

Read the Case Study

Is Showell What Your Business Needs?

Choosing the right sales enablement solution can feel overwhelming with many alternatives like Showpad and Highspot available. It’s not just about features; it’s about finding a solution that truly fits your needs, is easy to use, and delivers measurable value. We’re here to provide the insights and support you need to make the best decision for your business.

Experience the Power of Showell Over Showpad and Highspot

Get a 30-Minute Showell Demo

Your time is valuable so we won't waste it on mumbo jumbo. In just 30 minutes demo you’ll see and hear:

How Showell fits with your requirements and need
Platform features and functionality that are relevant to you
Best practices and what to consider when using Showell
Answers to any other questions you may have about the platform

Showell-sales-enablement-platform

"We've got everything we need in Showell. We have had an increase in sales because we have better-prepared salespeople on the front line."

Scott D., Global Information Director

Frequently Asked Questions

Here we’ve gathered some commonly asked questions, but we would be delighted to schedule a call for more detailed answers.

Why is Showell the best alternative sales enablement solution to Showpad and Highspot?

Showell stands out as the best alternative to Showpad and Highspot by combining powerful sales enablement features with unmatched ease of use and transparent pricing. While other platforms often come with steep learning curves and hidden costs, Showell keeps things simple, intuitive, and budget-friendly.

Easy to use, practical, and designed for real sales teams

Sales teams need a tool that works effortlessly in the field, not just in theory. Showell is built for practical, everyday use—whether on the factory floor, in a customer meeting (live or remote), or at a trade show. The intuitive interface ensures that even non-technical users can quickly adopt the tool, making it a natural part of daily sales activities.

Transparent pricing and try-before-you-buy approach

Unlike many other sales enablement tools (like Showpad and Highspot) that lock you into complex pricing structures, we believe in full transparency. With Showell, you get a clear, straightforward pricing model with no hidden costs. Plus, you can try it before you commit, ensuring that it meets your needs without risk.

Purpose-built for sales and marketing teams

From the very beginning, Showell has been designed with sales and marketing teams in mind. It’s not a generic tool forced to fit—it’s a solution built to solve specific challenges related to marketing and sales alignment, as well as common sales enablement pain points like inconsistent messaging, difficulty accessing the right content, lack of visibility into content performance, slow onboarding, poor collaboration between teams, inefficient sales processes, limited insights into buyer engagement, and disorganized or outdated sales materials

Built to work with your sales and marketing tools

Showell complements your current tech stack by integrating with CRMs, DAMs, PIMs, and other business tools.

Trusted by industry leaders

Global brands like Bosch, Danone, Geberit, Sandvik, and many others rely on Showell to power their sales. These companies have seen improved content management, increased sales efficiency, and up to 134% more sales by using Showell

How does Showell pay for itself?

Showell typically pays for itself through multiple ROI streams:

Immediate Time Savings

25% more selling Time: Sales reps recover up to 440 hours annually (over 8 hours per week) that were previously lost searching for and preparing content, allowing for more customer conversations.
5-10X faster processes: Our customers report 5-10X faster processes, transforming content management efficiency.

Revenue Acceleration

43% of customers report direct sales increases from better-equipped salespeople
Sales cycles shortened by up to 34% through more effective buyer engagement
Convert your 80/20 sales problem: Help your middle-performing 60% of reps achieve results closer to your top 20% performers

Marketing Resource Optimization

Eliminate 30% wasted content creation by understanding what materials actually drive sales
67% of customers report improved buyer experience leading to higher conversion rates and larger deals

Brand Value Protection

78% of our customers report stronger brand control, preventing costly messaging mistakes and compliance issues
88% of our customers achieve unified sales and marketing messaging, eliminating confusion that delays purchase decisions

Talent Development Returns

Reduce new hire ramp time by through structured content access and training
Improve retention of training material beyond the typical 87% loss after 90 days

How quickly can I get started using Showell? You can start using Showell right away! Most users grasp the basic functions within 30 minutes, and sales teams can confidently navigate the platform on day one.

For the best results, we recommend setting aside time to define your content structure and implementation plan before rolling it out to your entire team. Depending on your team size, the full setup and onboarding typically take 2-6 weeks, ensuring seamless adoption.

Our customer success team will guide you through the process, providing best practices and hands-on support to help you get the most out of Showell.

"Showell is A Game Changer"

"I'd recommend Showell to anyone who has a sales team and wants to be able to send out materials in a professional format and wants to give autonomy to the salespeople in a controlled manner."

Hakeem A.Global Category Director, Vernacare

Showpad vs Highspot vs Showell