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Mar 20224 min read

FAQ: Is My Content Ready for Showell?

Here's a common misconception when it comes to adopting Showell's content tools, we often hear: "I think I'll only be ready to use Showell when I have all my content in order." The reality couldn't be further from the truth!

Showell helps your content and sales funnels to thrive, no matter what level of content readiness you're at. This is especially true despite collaterals being in disarray, incomplete, flawed or needing improvement. In fact, content isn't static and is constantly evolving, so the goal post always moves.

There seems to be a chicken and egg issue, where companies feel their content isn't ready, so they can't use Showell. Still, because they're not using Showell, their content never reaches the optimal level of content readiness! Get what we mean? Let us show you how Showell can help you no matter what stage your content pipeline is at.

How Showell Helps Your Content Thrive At Any Stage

Showell is quick to adopt, and you can onboard your sales and marketing teams no matter what condition your content is in. We've made it, so the onboarding process is relatively short and straightforward. Then you can start focusing more on developing your sales network's content usage over time, even if the content isn't perfect.

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If you're looking to implement Showell to distribute content better, gain distribution analytics and present effectively but currently don't have any collaterals to work with, fear not! Starting from the ground up is a great place to be. Using our tools, you can begin to build your catalog of content and improve it bit by bit as Showell's analytics track vital data points. If you do happen to have content on hand, you can simply upload it and start gathering statistics on what content is used most, forming decisions based on data and putting greater focus on the most effective content first.

Learn more about The What, Who, Why and How of Sales Content Analytics →

You can get a jump on aligning your networks under one platform and tackling inefficiencies within your sales funnel.

On the other end of the spectrum, you may already have a steady stream of content on hand but feel it's not representative of where you want to be just yet. Again, Showell can help close that gap! As you refine your content, give your distributors the best possible sales environment to ensure you're getting the best out of your people along with your content. Little things like allowing salespeople to present offline or in one place without swapping tabs, making pitching so much more intuitive.

Perhaps you're a brand that's content is readily optimized, and you're interested in our sales enablement tools. Well, we still add value in that department! Take Magnus Falk, from Gaggenau, for example; it wasn't until after onboarding Showell with their teams that they restructured their content using Showell's tools. Not only did we provide them with a platform to centralize their content, but we also gave them a better perspective on which content they should use and integrate into our platform.

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The bottom line is you can start with whatever content you have on hand and evolve as you go! With Showell, you don't need to have your content ready beforehand – as that's precisely the pain point we help to alleviate. Leave the ifs and buts behind, we want you as you are. That's the beauty of Showell!

When you think about it, the content you create will never be 'perfectly' ready. It is an iterative process that grows based on new information or new visual ideas. Because content isn't static, starting with what you have is key. In any case, your salespeople will be using some type of content with or without Showell. Therefore, by providing them with a platform to easily access materials, even if it is in limited quantities, you're making their life easier. Don't waste time by getting content "ready"; get organized with Showell today!

If you're a business that deals with marketing and sales collaterals, you're going to need a centralized way of managing and distributing sales and marketing content to your salesforce. A lousy content management process can lead to hours wasted every week, particularly if you have a different system for every market.


Centralizing your content creates valuable efficiency, allowing sales networks to push your product with greater ease. Take advantage of an easier quarterly content management cycle where you can review analytics, optimize collaterals based on usage, remove unnecessary content, gather first-hand feedback and gain a more holistic understanding of the needs of salespeople and your customers.

We've seen it – the issue of dealing with silos, inconsistent onboarding, and content not being used by your team. Showell adds structure that enables you to sell and market yourself to your best ability. We made a solution with these pain points in mind Showell is an award-winning tool made to centralize all sales collateral for ease of onboarding, present with ease and assurance that you will have nothing but updated content, data to track engagement and activity to understand your prospects better, and so much more. To find out more, you can request a demo.