Make no mistake, in the modern sales landscape, your content is king! You can think of it as a form of currency that buys you a prospect's much-coveted attention. Impactful content is a bridge that allows you to deliver strong messaging to your prospects at every stage of the sales journey. These touchpoints can make or break the deal. Keep in mind your competitors are on the same playing field, vying for your prospects' attention too. So, if content is currency, you want to get the most bang for your buck, right?
Could you be experiencing data blindspots? Are you missing a better understanding of your customers and ways to optimize your content?
Having an overview of how that content affects your pitch should be a critical part of your game plan. Your content is only as strong as the impact it makes, and if you do not measure for that, how will you know? Without data, you're essentially shooting in the dark when you could be shooting fish in a barrel. This is why Showell Analytics is built into our content management system. Here is how we help to bolster your content with data.
How and Why Data Should Inform Your Marketing and Sales Content
The ability to see which content is being used by your sales network and what's turning prospects away can help you streamline operations. Showell empowers you to double down on what works and scrap what doesn't —that's our promise, no more building content in the dark.
While your marketing teams craft the content, your distributors may have a great insights into what works best for them in the sales environment. You could ask them, but data leaves no stone unturned. Showell's Content Analytics collates insights like page views, average and total duration spent viewing the materials, shares, downloads and a summary of search terms.
This way, you know what content is being used most frequently and what it is precisely that captures your prospect's attention, down to the content they linger on most. You can't do that with any old email attachment, but you can with Showell's Share Analytics.
Here you have an overview of every document interaction, like when it was shared and by who, how many files and recipients were included, times opened, last opened, view times and downloads. These data points are insightful and empower your team to personalize sales materials, making informed content decisions that allow the sales experience to align with your customer's needs.
Beyond that, Showell's User Analytics gathers relevant internal team data, like how much time your sales representatives spent in the Showell app or how many times they shared content and how many views it got. Because being informed doesn't just stop at your end customers; keep up to date with what's happening internally within your sales and dealer networks to help set KPIs and track conversion rates.
On top of that, Showell's Group Analytics delivers an overview of sessions and document views across each arm of your business, everyone from your customer success department to the sales and management teams.
Not only does Showell Analytics enable you to produce and share the best content for your customers continually, but it helps provide the best marketing materials that salespeople actually want to use.
Uncover insights you otherwise wouldn’t have, like issues with sales tactics or presentation lengths, most importantly you can test new content avenue theories and get a definitive answer.
Work smarter to make a more significant impact, with less wasted time on strategies that don't serve your business.
With Showell, data is accessible for everyone within your company and sales networks to use, creating a holistic experience that gives everyone the best possible chance to sell well, connecting your gathered insights with actionable outcomes.
We've seen it – the issue of having to deal with silos, inconsistent onboarding, and content not being used by your team. Showell adds structure that enables you to sell and market yourself to your best ability. We made a solution with these pain points in mind. Showell is an award-winning tool made to centralize all sales collateral for ease of onboarding, present with ease and assurance that you will have nothing but updated content, data to track engagement and activity to understand your prospects better, and so much more. To find out more, you can request a demo.
Want to engage your buyers with resonant content and do more sales?
Showell is an award-winning sales enablement platform to manage, present, share and track your sales content. We help you and your team provide the right content at the right time to your buyers. Share materials easily with your team, business partners, and customers. Get data-driven insights and build a winning sales content mix to engage your buyers.