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Jul 2022 4 min read

How Marketers Can Impact Sales With Digital Sales Rooms

A sales room may have once been an office, conference room or the doorstep of a potential patron, but in the 21st century, it's a little more virtual than that. As deals and deliberations happen predominantly online these days, a Digital Sales Room is much like a souped-up board room with a few more bells and whistles that help you seal the deal in a more thoughtful, streamlined way.

A Digital Sales Room isn't just a hub where you can meet with clients and show them a few pretty slides; it's an intuitive tool that guides both parties through the sales funnel. For your salespeople, it means they have a centralized hub to tailor the experience to each customer. It's a reliable platform to share collaterals, doing away with email chains filled with different PDFs and long URL links. We all know that when you make a client's life easier, they're more likely to keep you in mind.

Are you sure your sales reps have all they need to close more deals? Find out what your sales enablement score is!



Of course, like with any good digital tool, it also collects a wealth of data that can be used to drive sales more successfully. But those benefits are not just reserved for salespeople; they are just as advantageous for marketers who are responsible for building content that converts prospects to clients. Here's why!

How Marketers Can Leverage the Power of Digital Sales Rooms

While salespeople do the actual selling, they rely heavily on the content provided to hammer home unique selling points that capture prospects. The salesman and his content are bound. One without the other is a tiresome pitch with no pizazz. With the data gathered through Digital Sales Rooms like Showell, marketers can see first-hand how prospects react to collaterals. Every time a document is shared, a deck is presented, or a client views any informational materials, that engagement is tracked.

These are vital insights that can help paint a clear picture of a buyer segments interest, help to foresee industry trends, gather more data for forecasting and how to best prioritize an account. Digital Sales Rooms help instill a workflow that allows you to create content you know will appeal to the right audience and assists you in improving collaterals over time. This way, you'll never have sales materials sitting dead in the water.

On top of that, Digital Sales Rooms help to create cohesion. We don't just mean between salespeople and clients. It solidifies a stronger synergy between sales and marketing with a clear feedback loop of data points. Marketing can now better understand the needs of sales better. In contrast, sales can better ascertain how to use content to their advantage. This is particularly useful if you find content usage is low, data insights through Showell can help you create sales materials that salespeople actually feel they need.

Every click, view and share made by prospects will be taken note of, this is something that is totally lost when you just attach a presentation over email. Even if a prospect shares your content externally, you'll be able to see what this mystery stakeholder has their eye on and use that to help inform the next stage of the sales process. It could even indicate how to best cross or upsell them on a different product without it feeling forced.

Find out today how your sales guys can trust your content to be their go to support in all of their sales calls!

Make Content that Impacts Sales

Showell's Digital Sales Room takes you from hearing what customers may want, to having them tell you directly what it is they need through their actions. This raises the overall bar for sales - because, after all, a good sales pitch usually starts with content that hits the nail on the head. It makes replicating successful marketing materials a weekly occurrence because you now have data-driven sales insights to back it up.

Every sales meeting is a strategic part of your business's omnichannel customer journey. With an entirely branded environment, customized content, and effortless online interactions to create a slick sales journey, you’ll have the upper hand with a platform that continually feeds back into your marketing efforts, resulting in more engaged prospects. It’s the future-proof way to market to B2B customers!

We've seen it – the issue of dealing with silos, inconsistent onboarding, and content not being used by your team. We made a solution with these pain points in mind. Showell is an award-winning tool made to centralize all sales collaterals for easier onboarding, presenting with ease and assurance that you will have nothing but updated content, data to track engagement and activity to understand your prospects better, and so much more. 

To find out more, you can request a demo or try it for free.


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