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Dec 2022 4 min read

Why Digital Sales Room Is Key To Modern Selling

Digital Sales Room is a branded micro-site that facilitates your sales journey under one hub. Take your sales conversations in the digital realm where you can pitch to your prospects with content that resonates with them.

Closing The Gap Between The Seller and The Buyer

What role can Digital Sales Rooms play in this era of modern selling? Technology has helped us to simplify a lot of things for the better. Safer medical devices? Sure. More fuel-efficient planes? Done. Want to check out at a supermarket without talking to someone? Technology has made that possible too! The same can be said for simplifying and digitizing the sales process.

Nothing's more important in sales than making sure your customer is fully engaged and comfortable. That's the only way you can reel them in. But many companies face challenges because they're trying to sell the same way they have for the last 15 years. The fact is if you're selling the same way you have in the previous 6 months, you're already lagging behind. If your sales strategies aren’t with the times, your sales network will suffer.

Abstract character leaning on DSR caricatureSalespeople these days face a few major issues like scattered collaterals, fragmented content delivery, irrelevant content being pushed on them, and a lack of data tracking. On the other hand, customers are dreading long online meetings where they have to feign interest over sales pitches that feel way too generic and impersonal. This taints the waters of what could have been a big sale and just gets written off as a missed opportunity. But as you might have guessed, it's not all doom and gloom.

How Digital Sales Room Solves Major Sales Issues

The sales experience has to hit a few key markers to increase the chances of success. It requires the following: A selling experience in line with the digital age - including presentations that exist under one platform rather than tab hopping, a content hub that makes your sales pitch dynamic, personalized and accessible, and content and pitches backed with insights that are reactive to trends and customer personas.

1.   Selling Experience In Line With The Digital Age

With a Digital Sales Room, you create more seamless interactions with your prospect. Instead of having to comb through email threads, or email attachments getting lost in spam, easily share and present in DSR. This way, you give your presentation the impression it deserves by centralizing all your content (videos, PDFs, spreadsheets, etc.) in one platform - no more tab hopping!

2.    With Digital Sales Room, Make Your Sales Pitch Deck Dynamic, Personalized, and Accessible

 Your prospective clients want to feel like their pain points are being addressed at the end of the day. It's crucial that your sales pitch adapts to those needs as this trickles down to every experience they have with you, including accessing personalized materials you share with them and online meetings. The Digital Sales Room is almost like a taste of what they can expect down the road, building consistency and trust that will convert to sales.

Your prospective clients want to feel like their pain points are being addressed at the end of the day.

3.   Leverage Data to Create Content That Resonates

Digital Sales Room has the added benefit of data and tracking customer behavior. This is a significant missed opportunity that many businesses overlook. They are left in the dark regarding how customers are engaging with the content, what they are sharing internally, and how frequently they are viewing documents (find out more about Sales Content Analytics and what it can cover). All these markers can indicate where your prospect's head is at. We don’t have to tell you, knowing if an account is warm, what prospects are most drawn to, and being able to forecast whether a deal has the potential to close soon is pivotal.

Showell Digital Sales Rooms

Make Your Sales Teams More Effective

With more streamlined tools and a far more intuitive way of communicating through Showell's Digital Sales Room, your sales team can accelerate the sales funnel by reducing the number of unnecessary meetings and getting key points across more clearly. Leverage data to create presentations with more relevant storytelling that better reflects a prospect's needs. 

The more you utilize Showell's Digital Sales Room, the more data you collect, which can be used to decipher market trends. It's an entire sales enablement ecosystem that superpowers sales performance, mitigates inefficiencies, and creates a better repertoire with clients.

We've seen it – the issue of dealing with silos, inconsistent onboarding, and content not being used by your team. Showell adds structure that enables you to sell and market yourself to the best ability. We made a solution with these pain points in mind.

Learn more about Digital Sales Rooms here Digital Sales Room: Everything You Need To Know →

 

Sell Better With Showell's Digital Sales Room

Showell is an award-winning tool made to centralize all sales collateral for ease of onboarding, present with ease and assurance that you will have nothing but updated content, data to track engagement and activity to understand your prospects better, and so much more. 

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