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May 2022 3 min read

Here’s Why Digital Sales Rooms Are Pivotal To Selling

The Gap Between the Seller and the Buyer - and How to Close It!

Technology has helped us to simplify a lot of things for the better. Safer medical devices? Sure. More fuel-efficient planes? Done. Want to check out at a supermarket without talking to someone? Technology has made that possible too! The same can be said for simplifying and digitizing the sales process.

Change or Die (Eventually)

Nothing's more important in sales than making sure your customer is fully engaged and comfortable. That's the only way you can reel them in. But many companies face challenges because they're trying to sell the same way they have for the last 15 years. The fact is if you're selling the same way you have in the previous 6 months, you're already lagging behind. If your sales strategies aren’t with the times, your sales network will suffer.

The Gap

Salespeople these days face a few major issues like fragmented content delivery, irrelevant content being pushed on them, and a lack of data tracking. On the other hand, customers are dreading long online meetings where they have to feign interest over sales pitches that feel way too generic. This taints the waters of what could have been a big sale and just gets written off as a missed opportunity. But as you might have guessed, it's not all doom and gloom.

Digital sales rooms help to close the gap between seller and buyer

How a Digital Sales Room Solves Major Sales Issues

The sales experience has to hit a few key markers to increase the chances of success. It requires:

  • A selling experience in line with the digital age - including presentations that exist under one platform, rather than tab hopping.
  • A content hub that keeps all materials aligned in one, easy-to-access place.
  • Content and pitches that are reactive to market trends and customer personas.


Make Your Sales Pitch Deck Dynamic, Personalized, and Accessible

All of these impact closing rates and customer perception because suddenly, your pitch deck is more dynamic, personalized, and accessible. Your prospective clients want to feel like their pain points are being addressed at the end of the day. This trickles down to every experience they have with you, including accessing the materials you share with them and online meetings. The Digital Sales Room is almost like a taste of what they can expect down the road, building consistency and trust that will convert to sales.

Your prospective clients want to feel like their pain points are being addressed at the end of the day.

On top of that, Showell's Digital Sales Room has the added benefit of data and tracking customer behavior. This is a significant missed opportunity that many businesses overlook. They are left in the dark regarding how customers are engaging with the content, what they are sharing internally and how frequently they are viewing documents. All these markers can indicate where your prospect's head is at. We don’t have to tell you, knowing if an account is warm, what prospects are most drawn to, and being able to forecast whether a deal has the potential to close soon is pivotal.

Leverage Data to Create Compelling Presentations 

With more streamlined tools and a far more intuitive way of communicating through Showell's Digital Sales Room, your sales team can accelerate the sales funnel by reducing the number of unnecessary meetings and getting key points across more clearly. Leverage data to create presentations with more relevant storytelling that better reflects a prospect's needs. The more you utilize Showell, the more data you collect, which can be used to decipher market trends. It's an entire sales enablement ecosystem that superpowers sales performance, mitigates inefficiencies and creates a better repertoire with clients.  

Digital Sales Rooms

Make Your Sales Teams More Effective

We've seen it – the issue of dealing with silos, inconsistent onboarding, and content not being used by your team. Showell adds structure that enables you to sell and market yourself to the best ability. We made a solution with these pain points in mind.

Sell Better With Showell

Showell is an award-winning tool made to centralize all sales collateral for ease of onboarding, present with ease and assurance that you will have nothing but updated content, data to track engagement and activity to understand your prospects better, and so much more. 

Interested in exploring its features? Try Showell for free today or book a demo to see it in action.