Gather Critical Customer Data
We know how users consume our blog, if they click on our ads and if they open our newsletters. But, does marketing and sales know if their prospecting content is being consumed?
When it comes to sales meetings, both marketing and sales are often in the blind as to what prospects and customers like most about the attached files shared.
These insights could make or break a deal and can help marketing and sales guide conversations and have the necessary tools to making a sale.
Find out how track them with this handy guide!
Sales collateral is a basic tool to help move opportunities down the funnel. Not to mention that this content can be repurposed and used as lead gen as well.
However, it is very common for sales collateral to go untracked. Most of the time, marketing and sales are operating blind or based on trends and indirect correlations when it comes to sales funnel content.
Between not knowing what the sales team shares and missing out on what customers engage with the most, your content strategy can suffer greatly.
The challenges of managing dealer based sales networks will never bother you again. Find out how!
A spread out sales network can be hard to get on the same page. Get the top tips with this guide!
Find out where you score on our sales readiness test and learn how to make your reps' lives easier!