Skip to content
Header background 6-1
Feb 202410 min read

Essential Tips for Choosing the Best B2B Sales Enablement Platform

B2B sales enablement platforms equip sellers with essential tools to access up-to-date information and decoding buyer signals through their interactions with sales content. This ensures that sellers engage with the buyer at the right time with the right content.

By understanding the unique features and benefits of different B2B sales enablement software, you can make an informed choice that significantly boosts your sales team's efficiency and effectiveness.

Not every B2B sales enablement platform is crafted with the same capabilities or intended for the same type of business, so making the choice of the right tool is a critical decision for your sales strategy's success.

This guide is designed to help your decision-making process, focusing on the key factors to consider when choosing a B2B sales enablement platform.

What you'll learn from this blog:


How B2B Sales Enablement Platform Turns Challenges into Opportunities

Equipping your team with the right tools and resources enhances sellers ability to complete tasks with efficiency and effectiveness. This allows sellers to focus on active selling.

For sales leaders, sellers, or marketers in businesses of any size, recognizing the pain points and understanding how B2B sales enablement solutions can address them is the first step towards transforming sales challenges into competitive advantages.

Typical key challenges addressed by B2B sales enablement include:

Easy Access to Sales Content

Without a dedicated B2B sales enablement tool, sales representatives might spend excessive time searching for the necessary information, documents, or sales materials. This not only reduces their engagement time with prospects but also leads to the creation of potentially inconsistent and inaccurate content. A B2B sales enablement software ensures that sales teams have immediate access to up-to-date, approved materials, allowing them to focus on their primary goal: selling.

Ensuring Consistent Messaging and Branding

A centralized B2B sales enablement platform guarantees that all sales communications utilize updated and consistent messaging, safeguarding your brand's integrity and the perception of your customers.

Improving Personalization in Sales Approaches

B2B sales enablement tools empower sellers to customize their pitches to meet the unique needs and interests of each prospect, significantly improving engagement and conversion rates.

Improving Training and Onboarding

With structured training materials and resources provided by a B2B sales enablement platform, new sales reps can quickly become productive, accelerating their contribution to achieving sales objectives.

Increasing Visibility into Sales Activities and Content Utilization

B2B sales enablement software offers management the ability to monitor which materials are most effective and how sales reps are interacting with prospects, facilitating the optimization of strategies and approaches.

Fostering Collaboration Between Sales and Marketing

B2B sales enablement bridges the gap between the needs of sales teams and the output of marketing teams, ensuring content is fully utilized and opportunities are maximized.

Measuring Content Effectiveness

Advanced analytics within B2B sales enablement platforms enable the tracking of prospect engagement with sales materials, providing insights into what content drives results and what requires refinement.

Enhancing Sales Cycle Efficiency

By providing immediate access to the right materials at the right time, a B2B sales enablement tool can significantly shorten the sales cycle, improving overall sales process efficiency.



Features to Look for in a B2B Sales Enablement Platform

A well-rounded B2B sales enablement platform should encompass these indispensable features:


Comprehensive Sales Content Management

At the heart of any effective B2B sales enablement software lies robust sales content management. This feature is crucial for organizing content efficiently, allowing for categorization into folders, and implementing access controls based on various criteria such as regions, products, personas, or sales stages.

It should facilitate effortless content discovery within the platform, utilizing keywords or tags for rapid searches. This allows sales teams to quickly find the content that resonates with their current sales context.

Moreover, evaluate a sales enablement platform that will offer synchronization capabilities across all devices. This guarantees that your team is always equipped with the most relevant and current information, empowering them to make informed sales decisions and effectively engage with prospects.


Tailoring Content for B2B Buyers Needs

A sales enablement platform is crucial for empowering sales teams to curate and customize content effectively, ensuring every sales content resonates with the target audience.

The ideal software facilitates the amalgamation of diverse content types—ranging from PDFs and videos to 3D models—enabling the creation of compelling presentations. It's essential that this platform supports on-brand template utilization with streamlined editing capabilities, maintaining adherence to brand standards.

Also, evaluate a sales enablement tools that seamlessly integrate with your team's preferred presentation software. This allows for effortless content modification, leveraging familiar tools to enhance efficiency and effectiveness in sales preparation.


Enhancing B2B Sales Meetings with Advanced Tools

The right sales enablement tool transforms sales meetings into memorable brand experiences. A versatile B2B sales enablement app, accessible across devices and enriched with interactive features such as drawing, zooming, and annotating, becomes indispensable as this can significantly elevate the buyer's engagement.

By consolidating these functionalities into a single platform, sellers can deliver seamless and impactful presentations. This eliminates the need to switch between different apps, creating a more cohesive and effective sales pitch.


Content Sharing

A B2B sales enablement app that surpasses traditional email limitations—offering a unified link to a branded digital space (Digital Sales Room)—streamlines the content sharing process. This facilitates easy access to sales materials without additional software.

It should also provide robust security features. These include the ability to set custom PIN codes, expiration dates for content access, view-only restrictions for certain documents, download permissions control, and the requirement of an email address for content access. These features ensure that your sales materials are shared securely, respecting both confidentiality and brand integrity.


Tracking and Analytics

This essential feature is split into two critical areas: the activities of the sellers and the engagement patterns of the buyers.

Content analytics stand at the core of sales enablement, offering invaluable insights into how sales reps use sales materials to boost their performance. This transparency is instrumental for marketing teams, allowing them to hone in on and prioritize content that genuinely supports sales efforts.

On the flip side, understanding buyer activity through a sales enablement tool provides a window into how prospects interact with the content shared. This interaction sheds light on their interest levels and the emergence of new decision-makers, providing key insights for crafting more effective follow-up and engagement tactics.


Seamless Integration

An indispensable factor in your search for the right B2B sales enablement software is its capability to seamlessly integrate with your current sales ecosystem.

This includes a wide array of sales tools such as email platforms, Digital Asset Management (DAM) systems, and content management solutions like SharePoint and Google Workspace, alongside user management and Single Sign-On (SSO) tools.

The ability of a platform to integrate effortlessly ensures that your sales and marketing teams can continue to use their preferred tools without disruption, fostering an environment of efficiency and cohesion. 


Criterion to Evaluate The Right B2B Sales Enablement Platform

Navigating through the myriad of B2B sales enablement tools available in the market, the essence of your selection process should revolve around the specific needs of your team and business. However, beyond the fundamental features and capabilities of these tools, there are several critical aspects you should incorporate into your evaluation checklist:

Transparent Pricing

The market is flooded with B2B sales enablement platforms that boast an array of features, many of which may remain unused. Transparent pricing fosters trust between your business and the provider and ensures you're not investing in unnecessary functionalities.

It's crucial to meticulously examine each subscription level, the included features, and the user capacity per tier. This scrutiny allows you to determine if a tool aligns with your budget from the outset, facilitating a cost-benefit analysis and comparison against other B2B sales enablement software.

Security and Compliance

In handling sensitive data, the importance of selecting a sales enablement platform with robust and up-to-date security protocols cannot be overstated. Choose providers that guarantee secure data storage and adhere to GDPR and/or CCPA standards.

Furthermore, prioritize vendors that support multi-factor authentication (MFA) and single sign-on (SSO) to enhance security measures.

Ease of Use

The usability of a software is a paramount consideration. Opt for an intuitive and user-friendly platform, as this significantly lowers the learning curve, allowing your sales team to quickly master the tool and utilize it to its fullest potential.

This factor is particularly vital in dynamic sales settings where the focus should be on client engagement rather than on navigating complicated software. From a long-term perspective, the ease of use also influences the scalability of the tool by simplifying the onboarding process for new hires.

Onboarding and Training

An extensive onboarding and training regimen is crucial. Effective implementation is just the beginning; the quality of onboarding and training often reflects the level of continuous support and customer service you can anticipate.

It showcases the vendor’s dedication to your success and their comprehension of the significance of user experience. B2B sales enablement providers that offer comprehensive, engaging training resources, such as live workshops or self-paced learning materials, underscore their commitment to helping you achieve your goals.

Such support is indispensable for overcoming future hurdles, adapting to new updates, and expanding your use of the tool as your company grows.

Support and Customer Success

When assessing a B2B sales enablement platform, the degree of support and the vendor's commitment to customer success are critical factors to consider.

Dependable support reduces downtime by swiftly resolving any issues your sales team might encounter, ensuring that sales operations proceed smoothly without significant interruptions or delays, which could lead to missed opportunities.

Additionally, a provider focused on customer success shows their commitment to a long-term partnership by collaborating closely with you, understanding your goals, and providing insights on best practices to maximize the benefits of the platform for your business's success.

Multi-language Support

If your team and sales personnel are spread across the globe, a B2B sales enablement tool with multi-language capabilities is essential. Multi-language support significantly enhances user adoption rates and overall satisfaction with the platform.

When sales representatives can access and utilize the tool in their preferred language, it minimizes the learning curve and maximizes their ability to fully exploit the platform's features.

Award-winning Sales Enablement Software

Here’s Why You Should Consider Showell: B2B Sales Enablement Platform Provider

Showell stands out as a top choice in the realm of B2B sales enablement software, offering an array of essential features at a competitive price point. With a starting plan that's free of charge, Showell is designed to be accessible for businesses of varying sizes, from small startups to expansive enterprises.

At the heart of Showell's offering is its ability to centralize the management and distribution of sales content, simplifying the workflow for sales and marketing professionals across the globe. This B2B sales enablement tool is not only customizable to mirror your brand's identity but also versatile, with full functionality across all devices through its web and native apps—even offline.

Integration is seamless with Showell, as it effortlessly slots into your existing marketing and sales technology stack. Compatibility with Google Workspace, SharePoint/Teams, Dropbox, and more ensures that your team can maintain their workflow without missing a beat.

For businesses in search of a modern, straightforward, and effective B2B sales enablement platform to bolster their sales team, Showell represents an ideal solution. Experience Showell for yourself with the free plan, or schedule a demo with our B2B sales enablement experts to witness firsthand how it can transform your sales strategy.

Blog banner_ Book demo 2

Learn more about: