So, you’ve read a bit about sales enablement and understand how it can help superpower sales. You may be ready to dip your toes in, but of course, you’re spoilt for choice! There are many different sales enablement tools on the market. It may seem like a blessing and a curse because committing to one can be daunting.
Curious if your organization needs sales enablement? Check how your sales process works with this flowchart and find out!
What Sales Enablement Tool Should I Pick?Before you make a big commitment and choose a sales enablement platform, you need to evaluate your current state of affairs and assess your company’s needs. Ask yourself how aligned your teams are, how easy it is to access content and what daily inefficiencies are you experiencing? Knowing what to look for can be tricky, so here we’ve put together a checklist to help you focus on what matters most and how to pick the right platform for you.
Let's start with management needs. How are you currently managing content?
- In drives
- Through a CMS
How you manage content sets the tone with your internal sales team and dealers. You can be the company that’s easy to work with or a bit of a hassle. Using a dynamic content management system, you can make all the difference in building efficiency and save you mountains of time spent manually uploading and updating content. Sales enablement tools like Showell allow you to store your content under one platform, with only the latest materials on offer, so there’s no digging for content. It’s a simple workflow that just makes sense.
How do you usually distribute your sales content?
Through a CMS
Through share points
To function efficiently, your business needs to be able to work in an agile manner and distribute content efficiently. If you’ve ticked more than one of the above options, how you distribute content is likely eating away at valuable time, particularly if you have to update several different teams and networks through various portals. That’s more admin work than you need to be doing.
Having one designated portal is the only way forward, which is precisely what Showell’s Digital Sales Room can help with. Not only does it ensure everyone is aligned at the click of a button, but you can also be sure content is easy to access and know that out of data content is out of circulation. This goes for content sharing with customers too, who don’t want the hassle of downloading 3-party software or digging through emails for relevant materials.
How does your marketing team measure the impact of sales?
- Conversely through meetings
- Manually gathering figures
- By following marketing trends
- No measurement tools
Content is nothing without measurable impact! Marketing and sales should never be guesswork but rooted in data that can affect change. Showell’s sales enablement tools remove blind spots and provide you with all the analytics to move sales forward. Collecting data in all the right places, everything from content to user analytics, to create an ecosystem that continually drives marketing and sales performance forward. Think about it, by gathering data your competitors wouldn’t think to look at, you’ll have the upper hand.
How are you currently managing and aligning your sales processes to your sales content?
- Via Email
It’s important to know that marketing and sales should not be in siloes. They need an open dialogue that serves a common goal! Sales enablement allows you to match your content to your use cases to create further impact with customers. It also instils brand consistency and content that really connects with the prospect’s needs. Because a better understanding leads to better personalization that speaks in greater volumes. With Showell, mix and match content without diluting brand consistency and ensure alignment is built into your workflow.
How are you tracking customer engagement and file sharing with prospects?
- No tracking
If you’re not tracking customer engagement, you’re missing out on a big piece of the pie! Sales enablement tools like Showell prove immense value in tracking engaged content, like what content intrigued clients most, what they shared with their teams and what content worked best when swaying a prospect one way. Leverage these analytics to build a stronger relationship and get customers to the purchase stage!
How easy is it to find your content?
- Super easy
- It can be troublesome..
If it’s anything but effortless, you have a problem! Scattered collaterals are very troublesome. Not only does it make your sales team look bad when they have to go digging for content, but it means your sales networks won’t keep you top of mind. Finding content interrupts the buyer experience and could also lead to inaccurate information being shared.
Showell eliminates this problem entirely with a content hub that works even if your data plan is out for the month. Present and share from anywhere without an internet connection, meaning content is only ever a click away!
How aligned is your messaging and customer experience?
- Super easy
- There's room for improvement
- Honestly, no idea..
Consistency is the breeding ground for prospects to trust you; without it, your brand image withers away! This is why you’re messaging, and customer experience has to be in step with one another from the get-go. Showell creates consistency by creating a workflow that can be applied to every part of the sales funnel, with the added ability to customize content just the right amount without straying from brand messaging. Tools like this will also help to increase your network's use of your content.
Knowing where you're at and what you need is half the battle. Now It's all about embracing the right sales enablement tool. If you need help with any of the above, Showell's multitool platform can streamline every part of your sales funnel! You'll have your sales and marketing team working like a well-oiled machine by exchanging insights with digital sales tools, organization protocols, and a flawless design.
Want to get rid of unnecessary sales inefficiencies and empower your sales?
Showell tackles sales enablement from a holistic point of view because we've seen it – the issue of dealing with silos, inconsistent onboarding, and content not being used by your team. Showell adds structure that enables you to sell and market yourself to your best ability.
We made a solution with these pain points in mind. Showell is an award-winning tool made to centralize all sales collateral for ease of onboarding, present with ease and assurance that you will have nothing but updated content, data to track engagement and activity to understand your prospects better, and so much more. To find out more, you can request a demo!