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Modern B2B Sales Blog

Insights for improving B2B sales & marketing productivity and buyer experience. 

Showell Celebrates its 10th Anniversary

This year marks a milestone for us: we’re celebrating our 10th anniversary. Time flies ...
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The Content Your Salespeople Actually Need

Anyone in B2B sales knows that content is your currency. It's like a brand with a catchy ...
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Increase Customer Data to Track Interest with Showell

Your sales collateral is one of your most significant assets. It helps you showcase your ...
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Understanding Sales Enablement Roles: Sales, Marketing & Management

When it comes to implementing sales enablement within an organization, establishing a ...
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Are Sales Reps Unprepared for Meetings? Empower Them With Sales Enablement

As your sales reps are customer-facing employees, they are essential assets for ...
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Simplifying Sales: What Sales Enablement Tool Should I Pick?

So, you’ve read a bit about sales enablement and understand how it can help superpower ...
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The Content Blind Spots Problem and How to Deal With It

When sales and marketing teams don’t have the right tool to track the collateral they ...
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Blog series: Increasing Content Usage & Sales - Future Proofing

To wrap up our blog series on 'Increasing Content Usage & Sales Today', let's see how ...
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Blog series: Increasing Content Usage & Sales - The Fix

As we continue on our series on 'Increasing Content Usage & Sales Today', let's look ...
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Blog series: Increasing Content Usage & Sales - Diagnosing the Problem

To start off our blog series on 'Increasing Content Usage & Sales Today', let's look ...
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Fast Track Your Sales Funnel With Sales Enablement

Sales is a marathon, not a sprint. It takes some training, strategy, and provisions to ...
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The Dangers Of Scattered Content And How To Solve It

Here is a scenario: you managed to get a sales meeting with a company who you know not ...
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Major Inconsistencies in Sales? Upgrade Your Sales Pitch with Showell

Sales teams experience good and bad days, just like everyone else. That means their sales ...
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FAQ: The Dynamic Duo - Sales Enablement and CRM

When it comes to making sales, you need to embrace all the efficiencies you can find. ...
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FAQ: Is My Content Ready for Showell?

Here's a common misconception when it comes to adopting Showell's content tools, we often ...
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Train Your New Salespeople Easier and Faster

Hiring new sales reps comes with lots of pros, along with some challenges. While ...
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Content: Your Currency in B2B Sales

The digital era has totally reshaped our purchasing habits and expectations, once the ...
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Everything You Gain When Using A Sales Enablement Tool

The burden of inefficiency can whittle away at your sales funnel and leave you putting ...
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10 Daily Inefficiencies You’ll Experience Without a Sales Enablement Tool

We live in an age of instant communication, but there's still room for improvement. Now ...
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How Brand Consistency Gives You The Edge On Competitors

The thing about marketing is that your target audience rarely falls in love with you at ...
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How Showell Empowers The Sale

Yes, your company has the latest laptops, a Dropbox and an IT department, but that ...
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Practical Approach to Reversing the Damage by Brand Deterioration

Managing a large dealer or distribution network is very challenging, especially when ...
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Your Brand Is Only As Strong As Your Content

Your salespeople may know how to make a killer sale, but the question you should be ...
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How Sales Training Translates to Profits

When it comes to nabbing a sale, you need every advantage, leg up, and upper hand you can ...
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4 Causes Of A Misaligned Sales Team And How To Fix It

Branding for your business is an important cornerstone. For any size of business, it’s ...
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7 Reasons Your Sales Team Is Not Performing Great

Sales teams are the frontline of your business. These are the people that will generate ...
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How to Increase the Sales Team Use Rate of Your Content

When a sales team member can’t travel to meet the client face-to-face, a salesperson will ...
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Brand deterioration through a dealer network: 3 key ways to avoid it

As a company in the machinery industry, it’s safe to say you have a wide, dislocated ...
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The Relationship between Customer Data and Sales Collateral

In B2B business, sales teams need more than just great sales skills to wrap up deals. To ...
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How Scattered Sales Collateral Can Damage Everything You’ve Worked Hard On

Making a sale today is much harder than it was in the past. Companies and businesses have ...
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Giving distributor networks the easiest sales environment

There are many challenges when it comes to working with distributor networks. Whether ...
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Embrace analytics and drive your sales performance

Do you closely monitor your key sales metrics? Does your company have a data-driven ...
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Top 5 agile sales enablement platforms

The right sales enablement platform can facilitate your salespeople in effortlessly ...
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Offline support takes sales to the next level

How often have you been in a sales meeting and there has been a technical glitch? Either ...
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Better Customer Experience and Revenue Growth With Sales Enablement

While sales enablement is one of the top priorities for 37% of sales organizations, ...
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Freemium model aims to disrupt and democratize the market

As one of the founders of the sales enablement movement, Showell is gearing up to disrupt ...
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Tailor a digital sales room experience for your customers

The world is changing rapidly. It’s moving from physical interactions to more virtual ...
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Add the wow factor to sales with 3D and AR

Terms explained 3D object 3D computer graphics are often referred to as 3D models and ...
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How to hire top sales performers in 2021

There are many challenges when recruiting sales associates, but one of the most common ...
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Webinar: Recruitment to a modern sales team

According to Sami Suni and Janne Kallinen the successful recruitment for the fast-growing ...
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How to improve onboarding with sales enablement tools

The onboarding of new hires and their retention has a direct impact on a company’s ...
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How to Begin Choosing the Right Sales Enablement Platform

‘Overwhelming’ and ‘daunting’ are two adjectives often associated with taking those first ...
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